Call Center Lead Generation

Have you been called by an Indian call center lately trying to sell you on the idea of call center lead generation? We have. Here are some ideas to run through your head before going ahead with the decision or saying no to the decision of using a lead generation call center for attracting mortgage leads.

"I can get you 2000 exclusive mortgage leads each day for $5 each.......". What was that your mother always told you? If it sounds too good to be true, then..... We have spoken with several people who have used Indian (and American) call centers for lead generation in the past. Some have positive things to say, others, not so positive. We feel that for any lead generation company or mortgage company to be successful, they have to rely on many different sources for their leads. Word of mouth, radio, print, affiliate programs, pay per click advertising, lead companies, etc., etc., are all important aspects of attracting or flat out buying leads. Some will be more successful than others but if you are relying on only one lead source, you will be burnt sooner or later. Call centers can produce a high volume of leads for you but you should be quite skeptical about the mortgage leads' quality until you try out a company for a while. Unfortunately, we have heard that some of these call centers will start you out with a "test run" of leads that work out great. Then when you place your big order, all of the leads seem to be old or bogus and you are stuck with a pile of junky leads that waste your time and money.

In order to protect yourself, I would suggest either sending payments to the call centers weekly and keeping your orders small, or use an escrow service like escrow.com to protect your money from vanishing. If you can build a relationship with a call center, it will solve a lot of your lead hunting problems but you can get hurt quickly so be careful. Most lead generation call centers are not around the corner so getting your money back will most likely be an impossibility. We have dealt with a few call centers ourselves and if you would like to speak with us about them, do not hesitate to call.