Payday Leads

Payday leads (also known as cash advance leads) are a very unique lead type in comparison to almost every other lead type out there. Unlike most lead types where a lead is matched to the lead buyer by filters and then sold and delivered, payday leads require that the lead buyer (lenders) check the lead first and then they decide if they will accept or reject the lead.

Payday leads are also more complex in that the lead form itself is much longer than a normal lead form and there are more filters for payday leads than most lead types. State, income, ABA, age, military status, employment status, time of day, day of the week, payment method, account type, and payment frequency can all be filters lenders require.

Every lender also requires a custom lead delivery so that adds one more piece of complexity to the cash advance lead type.