Health Insurance Leads

You should not keep a closed mind about our system and tie it only in to mortgage leads. Our lead software can also be used for other leads such as health insurance leads. When we build a system for a client, we start by determining the exact application that will be sold as a lead and then we discuss with the client which fields on that application should be defined as criteria. For a health insurance lead the criteria would probably by state, insurance type, smoker/no smoker, current problems (yes/no), etc. The important thing to remember when setting criteria is that the more fields you allow lead buyers (health insurance lead buyers for example) to select from, the pickier they will be. There is a happy medium where you will give lead buyers enough criteria to get almost exactly what they want most of the time but not too many criteria so that your marketing for health insurance leads becomes very expensive due to leads not matching with any of the lead buyers.

For health insurance leads you may want to give them the option to select state but not give them the option to select by zip code. Or, maybe you only want to go with a very basic form that has name, address, phone, email, and insurance type. Most lead companies understand that the shorter the form, especially for something like health insurance leads, the easier the leads will flow in. On that same point though, the shorter the lead application, the higher the chance of that lead being bad.