Home Improvement Leads

As contractors slowly creep into this century on a technological level, we believe the home improvement lead market will continue to pick up steam. Since contractors can only work on the local level, a common filter for home improvement leads is zip code rather than state. Other filters are most likely project type, timeframe, and total cost.

Home improvement is another vertical that is also using the ping/post method of delivering leads. Though this is mostly for the largest resellers at this point, we do think it will become more and more prevalent as the vertical matures.

Most retail lead buyers of home improvement leads can only handle a certain volume of lead flow each day. Combining that with local nature of the vertical and it can be quite hard for a lead company to scale. One tactic many have taken is to sell overflow leads to larger lead companies that may have a more developed network of contractors taking their leads.

Home improvement is a vertical we believe will see more action in the inbound phone call aspect of lead generation. The boberdoo system allows you to quickly order new numbers and be live with selling inbound calls in minutes. Imagine running on online campaign late at night for furnace repair during the winter months? Everyone knows late night repairs entail surcharges so there should also be a premium in selling phone calls to these companies. That is just an easy example of what can be done.

There are several other boberdoo features we feel a succcessful home improvement lead company should utilize. Contractors are often out on a job site and not just sitting behind a desk so why only email them their leads? With the boberdoo system you can send leads via SMS message or push leads in real time to the boberdoo iPhone application. Another feature is our phone delivery service that will call the contractor when they have a new lead and ask them if they would like to be connected to the lead (this is all done automatically if enabled, no operator or call center is needed).