Keep an eye on your leads with Mystery Leads
What is a Mystery Lead? This is how Wikipedia defines a Mystery Shopper.
“Mystery shopping or mystery consumer is a tool used by market research companies to measure quality of retail service or gather specific information about products and services. Mystery shoppers posing as normal customers perform specific tasks – such as purchasing a product, asking questions, registering complaints or behaving in a certain way – and then provide detailed reports or feedback about their experiences.
Mystery shopping began in the 1940s as a way to measure employee integrity. Tools used for mystery shopping assessments range from simple questionnaires to complete audio and video recordings. Many mystery shopping companies are completely administered through the Internet, allowing potential mystery shoppers to use the Internet to register for participation, find mystery shopping jobs and receive payment.”
A Mystery Lead is, in essence, the same thing as a Mystery Shopper but we are focusing this service towards companies that sell or utilize online sales leads. Our service generates real looking leads and we then delivery them into your CRM or email them to you. These leads have valid looking names, addresses, phone numbers, and emails. Though the names are fictitious, the phone number and email address are valid. By logging into your mysteryleads.com account, you can both read any email that was sent to the lead as well as listen to any voicemails that were left for the lead. You can also see how long it took for the first contact to the lead. Once we send you a Mystery Lead, you will have access to the lead for 3 months.
How is this useful for you?
If you are a lead company, you MUST worry about your data being stolen. If you are not worried about this, you really should be. Boberdoo.com is going into its 10th year of business and we have seen clients deal with stolen leads in many different fashions. It can be employees, service providers, or even clients/partners that you are selling to who go on to resell any leads that they don’t want. This is very bad for a lead company because if you tell your clients that your leads are sold only three times, but one of those three is then reselling it another ten times, your clients will think it is you that is being dishonest. Another great reason to use Mystery Leads is to be able to track if a client/partner is even interacting with a lead and how long it takes them to contact the lead. Many lead companies have problems with lead buyers trying to return leads that should not be returned. You can use Mystery Leads as a tool to test if these problem lead buyers are actually even contacting the leads (and see how often).
If you are a lead user – debt company, mortgage company, home improvement contractor, etc., Mystery Leads can help you fine tune your sales process. How often are your sales reps contacting leads? How often do they contact them? What kind of emails are being sent out? What are they saying when they leave the leads voicemails? These are all valuable pieces of information that can help you improve your sales reps’ performance and weed out those sales reps that are not doing their job.
How can you get started?
Just give us a call at 800-776-5646 and we’ll let you know our available services and offers!