Lead Distribution by Priority
Distributing your leads based on priority is the default routing logic within the boberdoo lead distribution system. It is also one of the easiest and most common ways to distribute leads in real-time. Simply assign a priority value for each lead buyer filter set (high number for top priority and low number for bottom priority). When a lead enters your lead distribution system, it attempts to match and sell to the highest priority buyer that is eligible to purchase the lead. If there are more than one matched buyers set to the same priority, leads are routed evenly on a round-robin basis.
Lead distribution by priority can be used with standard, real-time lead distribution or with ping post lead distribution.
Lead Distribution by Priority – How It Works
Round-Robin or Equal Lead Distribution Use Case
The most common lead distribution by priority setup is round-robin distribution. By setting each buyer to the same priority, your system will automatically distribute on a round-robin basis. This means that the buyer that has gone the longest time since buying a lead will be offered the next lead.
While round-robin lead distribution can be used to evenly distribute leads to your buyers in any vertical, we most commonly see this distribution logic used when selling phone leads. Round-robin lead distribution for your inbound calls ensures that each of your call buyers receive equal call volume. This results in a consistent call flow to each buyer. This consistent call flow helps ensure that your buyer or their agents expect, and continue to answer, the calls that ring to them.
Multiple Priority Values Use Case
By definition, lead distribution by priority allows you to set individual priority levels for each buyer. With this setup, the highest priority buyer is always offered every incoming lead. This will continue until the highest priority buyer either hits a daily, weekly or monthly lead limit, runs out of available funds or is deactivated. At that point, the next highest priority buyer will be offered every incoming lead.
We frequently see this use case for lead generators that rely heavily on an ‘anchor buyer.’ If an anchor buyer makes up a large percentage of your lead revenue and/or requires a large volume of leads every day, it makes sense to set that buyer as the top priority, selling every incoming lead to that buyer. You could then set that buyer to a daily limit of leads. Once that lead limit is reached, the anchor buyer would be taken out of consideration. At that point, the system would look at the next highest priority buyer(s). If the next highest priority contains just one buyer, that buyer will begin receiving every lead. If the next highest priority contains multiple buyers, lead distribution will commence on a round-robin basis to each buyer set at this priority.
With the boberdoo lead distribution system, you have several lead distribution logic options. These options are available to every client and can even be customized to meet your specific needs. Visit our lead distribution logic page for more information on each of these options.
If you’d like to discuss the best lead distribution options for your business, please give us a call at 800-776-5646 or fill out the form below.