How to Read a Lead Log
Among several Leads tab tools found within each boberdoo system, the lead log is the most useful when it comes to tracking the exact route each individual lead takes when entering and being distributed out of your system. While this can be used for standard web leads and calls, it is generally most useful for anyone buying and selling leads on a ping post basis. Below is a sample Lead Log, with redacted names and contact info. Let’s see how it works.
Partner #9’s bid is brought up to the next section, “Winner of the post.” Here, we take their bid, carve out our profit margin, and ultimately buy it from our vendor for $19.04 and arbitrage it for $24.80, a 30% profit margin. Thus, we have made $5.76 off of the lead, and at the very top we can see partner #9 walks away with the lead.
We hope this is a helpful look at how our lead tracking works, and how to interpret it! If you have any other questions about our system, feel free to look at our extensive support section.