One of the great advantages of the lead generation industry is that you can operate in any lead vertical you’d like. Sure, in some verticals you’ll have an easier time finding lead buyers or sellers and in others you can expect a much higher revenue per lead, but the choice is completely up to you. Furthermore, lead generation techniques that work well in one vertical can easily carry over to other verticals as well. Simply put, in the lead industry you are free to grow your lead business in any direction you desire.
The Most Popular Lead Verticals
If you are generating high quality leads and consistently selling to a diverse network of buyers, you can be successful in any lead vertical. We’ve seen businesses operate successfully in lead verticals as obscure as pet setting and private jet rentals. However, the bulk of the lead industry is concentrated in just a handful of lead verticals. While many of these verticals operate in a very similar fashion (insurance verticals), others require completely separate technologies to operate within (payday).
In order to help lead companies better understand the most common lead verticals in the industry, we have put together complete guides for the verticals that most lead generation companies find most success with. If you’re considering adding a new vertical to your lead portfolio, this is the best place to start.