With open enrollment, the holidays and the profitable offers that tie in with both in full swing, the next few months is the most profitable time of year for many lead generation companies. For obvious reasons, the holidays can also be one of the least productive stretches of the year. For that very reason, it is extremely important for lead companies to take advantage of the features of an advanced lead selling system. If your lead selling system does not automatically handle the following 4 segments of your business, you are not only leaving money on the table, but you are also wasting time that could be spent elsewhere.
1. Lead Segmentation
Automatic segmentation is a must. If you are manually segmenting your leads or segmenting on generic variables, you’ve got a problem. Your lead selling system should have the power to automatically segment all of your leads in any lead vertical with the flexibility to segment based on the field(s) of your choosing.
One of the biggest time savers for a lead company is automated delivery. And I’m not just talking email deliveries. Your lead selling system should be equipped with the ability to deliver leads to all of your buyers no matter what CRM or lead management system they are using.
Let’s talk money. It can be hard to take a step back and allow your lead selling system to handle the bills, but it is one of the best ways to streamline your business, especially during the busiest months of the year. Advanced lead selling systems like boberdoo.com come standard with an automatic invoice manager and even automated rebilling options. If you’re looking for the right reason to automate your lead business, this is it.
4. Lead Buyer Management
The holidays are hectic for all businesses, including your lead buyers. Your buyers are likely looking for an increase or decrease in leads over the holidays and may or may not be willing to buy on specific days. Because of this, it is vital for your lead selling system to be equipped with lead caps and advanced scheduling tools so you don’t have to manually adjust your lead flow based on a few outlying days.
If you’re looking for a completely automated lead selling system, you can do no better than boberdoo.com. The boberdoo system has been evolving since 2001 and comes “out-of-the-box” with all the features listed above. If you’re interested in exploring boberdoo in greater detail, please give us a call at 800-776-5646.