When we talk about car leads, what we’re specifically referring to are auto insurance, auto finance, auto warranty and new car leads. While we wouldn’t typically lump multiple lead verticals into one category, these car leads have several similarities that give them serious advantages. If you’re looking to expand your lead portfolio, car leads are a great way to go. Here’s why.
According to the Federal Highway Administration’s most recent statistics, there are over 260 million registered vehicles in the United States. And with a U.S. population of 325 million, it’s safe to assume that car-based offers and marketing efforts have at least some relevance to your audience.
Compared to other common lead generation verticals such as mortgage or home improvement, auto verticals are typically viewed as high-volume verticals. Not only are customers eager to request quotes for auto insurance or auto finance, but these customers oftentimes go to multiple different sources to place their requests.
Unlike big-purchase leads such as mortgage or solar, car leads are frequently generated for the same individual customer multiple times over the course of one or two years. For example, auto insurance policies typically span six months. Shortly before the policy expires, many car owners shop for auto insurance again, looking for lower rates. The same is true for auto finance, auto warranty and auto finance leads. While these requests don’t typically repeat every six months, many resubmits come from individuals looking to repeatedly upgrade or replace their vehicles.
Try watching 30 minutes of network or cable TV. I know it sounds crazy, but don’t fast forward the commercials or watch on Netflix. If you pull off this miraculous feat, you’ll see an absurd amount of commercials related to new cars or auto insurance. It’s incessant. Trust me, people, if the marketing dollars are there, the demand is there.
Seamless Cross Offers
Our favorite feature of car leads is their relation to one another. Imagine the use case of a website visitor submitting a form for a new car quote. If this customer is looking for a new car, we can assume a few things:
They are also going to need insurance for the new car.
Because the customer is not leasing, they are likely planning on financing the new car.
Depending on what options are available with the new car, the customer might also be interested in a custom warranty.
You see? With car leads, a single auto insurance quote request means so much more. You can easily take advantage of cross-offer marketing to recycle the same lead into additional auto vertical leads.
Mature Verticals With Standardized Processes
Car leads have been big business in the lead generation industry for a long time. And because of that, there is a lot of standardization within the industry on both the lead seller and lead buyer sides. This makes jumping into a new auto vertical relatively simple. Furthermore, because most car leads are bought and sold via ping post, lead sellers have the advantage of always selling every lead for its highest value.
If you’re interested in entering any auto-related vertical, we would be happy to help. We have dozens of clients that successfully buy and sell car leads using the boberdoo lead distribution system. We can even provide you with introductions to get a head start in your new vertical. Just give us a call at 800-776-5646 or fill out the form below to get started!