The Top 10 Lead Generation Stories, Trends and Tips From 2016

We’re only a few days away from the ball dropping in the big apple and the start of 2017. For this week’s newsletter we decided to look back on the past year in lead generation. We’ve compiled the ten biggest news stories, trends and tips from the entire year in lead generation!

top lead generation stories from 2016

1. What The FTC’s Latest Lead Industry Probe Means For Lead Generators

The FTC recently released a summary of what they learned at a workshop they hosted titled “Follow the lead.” Here’s what they learned and what it means for the lead generation industry.

2. How To Utilize Cross Marketing to Turn Lead CPA On Its Head

Cross marketing is one of the easiest ways to increase your revenue-per-lead and it can even be automated. We crunched the numbers for you here.

3. 7 Things Your Lead Distribution Software Is Missing

There are still far too many lead generation companies struggling with inadequate software. If your software doesn’t have these 7 features, it may be time to upgrade!

4. Amazon SES Suspended My Account: Case Study

What happens when your email service provider shuts down your account? Here’s what happened to us and here’s what you can do.

5. The State of the Lead Generation Industry

There have been a lot of new lead generation strategies, technologies and even regulations over the past several months. So what is the state of the industry?

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6. Why Use Multiple ESPs?

When remarketing to your leads via email, it is so important to utilize multiple email service providers. Here’s why.

7. Pep Talk for Staying Above Board in Lead Generation

Staying compliant and putting the lead first is vital for the growth of the lead generation industry. If you’re on the fence about the right and wrong decisions to make for your lead generation business, read this pep talk from someone who’s been in the industry for over 15 years.

8. Why All Lead Companies Should Run a Lead Reprocess Campaign

Lead reprocess campaigns may be the single easiest way to automatically monetize your leads. Here’s what they are and how you can set them up.

9. Lead Generation vs Lead Exchange

What’s the difference between lead generation and lead exchange and the pros and cons of both? Find out here.

10. 8 Reasons You Should Be Using Browser Push Notifications

It’s the newest and one of the most efficient ways to market online. Here’s why you should be using browser push notifications.

2016 has been quite the year for boberdoo and we hope you and your business found success along the way. If you’re in the market for a new lead distribution system or even outbound marketing software, we’d be happy to help you get set up for the new year. Our software has been helping lead generation companies, media agencies and advanced publishers automate and optimize their businesses since 2001. Give us a call at 800-776-5646 or fill out the form below to get in touch!

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