Lead nurturing isn’t new. We know. Although any sales team’s reliance on the nurturing process may vary depending on the product or service being sold, it is certainly a staple for any business looking to optimize their close rate. But lead nurturing is something completely different for a lead generation company or an affiliate marketer. Once you sell your lead in real-time to a buyer, it’s on them to nurture the lead and close the sale right? Not necessarily.
What Is A Lead Nurturing Campaign?
A lead nurturing campaign is typically an outbound email and/or SMS strategy with the goal of building the lead’s interest in the product or service. When successful, this campaign will provide assistance to the salesperson and help them close the deal, but these campaigns can even prompt the lead to call or otherwise reach out for the requested product and service again, an unmistakable sign that the lead is ready to purchase. Typically the lead buyer’s sales or marketing team would be responsible for constructing and managing these nurturing campaigns. However, this is where the twist comes in for lead generation companies and even affiliate marketers. In the lead nurturing campaign we’re proposing, the lead seller is actually the one running the nurturing campaign.
Most lead generation companies or affiliate marketers that offer lead nurturing services position their nurturing campaigns as an upsell opportunity. Some charge a flat monthly fee, others may increase their price per lead or operate on a revenue split with the buyer, while others even offer nurturing campaigns for free as a way to court new buyers and increase the quality and value of their own leads. The value and flexibility that lead nurturing campaigns provide is incredible, but that’s not even the best part. With the right lead marketing software, you can set up branded lead nurturing campaigns that are completely automated and don’t require an email marketing expert to assemble or manage.
How It’s Done
While you could probably build lead nurturing campaigns from other email marketing services, Outbound Automation by boberdoo was built for this exact campaign in mind. Because our marketing system was originally built for lead sellers, it allows you to filter all of your traffic based on who bought each lead, which allows you to build branded lead nurturing campaigns for any participating buyer. The automation feature allows you to segment all sold leads in real-time and launch a lead nurturing campaign for each individual lead without any action required by you.
The best part about the entire process is that you can build these campaigns one time and let them run automatically. You don’t need to hire an email expert or dedicate a large amount of hours to daily or weekly management. These set-it-and-forget-it campaigns and the additional features built to assist with email design and optimize your deliverability do all the heavy lifting.
How To Get Started
If you’re interested in running lead nurturing campaigns, you can do no better than Outbound Automation by boberdoo. boberdoo clients have the luxury of using the system from within their boberdoo lead system, but we also offer a standalone version of Outbound Automation that is perfect for any affiliate marketer. Fill out the form below to get our free trial today!