Category Archives: boberdoo blog

Bid Experiment Case Study (Part 2) Increasing Profit Margin

In part 1 of our bid experiment case study, we tested exactly how decreasing the profit margin for bids on high value mortgage leads would affect profits for our test company Great Mortgage Leads LLC...

What's New With boberdoo | UI/UX Improvements

New year, new look.

SEO Lead Generation | Get Google To Do The Heavy Lifting

Search engine optimization (SEO) and SEO lead generation are not new. SEO is not a brand new piece of technology or a cure-all for every under-performing business. It’s certainly not as flashy as...

4 Data Security Strategies For Every Lead Generator

Another year, another laundry list of damaging data breaches due to flaws in data security plans. Sadly, the numbers and totals in damages continue to go up every year. Sure, massive companies like...

Phone Routing By The Numbers (No Pun Intended)

Sometimes when a lead is looking for service they want to talk to someone immediately. If your business only handles data leads you could be excluding up to one-third of your potential leads. Phone...

Bid Experiment Case Study | Mortgage Leads

Earlier this year, boberdoo released a revolutionary ping post bid experiment feature. Bid Experiments give boberdoo users the ability to run A/B tests on their bids for incoming pings. This gives...

Facebook Lead Ads | What Lead Generators Should Master

How do you normally get your leads?

Everyone's Buying An Amazon Echo | Why Not Build An Alexa Skill?

I’m sure you have witnessed Amazon’s annual push to sell their smart speaker the Amazon Echo. Heck, there’s a good chance you have already purchased one to use for yourself or to give as a gift. If...

The Ultimate Call Flow | Where Precision Meets Simplicity

In its simplest form, a call flow is a step-by-step process that an inbound caller is moved through from the time he/she places the call, to the time the call is matched and connected with a call...

If You Use Ping Post, You've Got To Try This Feature

Ping post is one of the most advanced lead distribution methods available in the lead industry. Ping post provides data security for the leads, allows lead sellers to intelligently select the right...