Key Elements of Great Email Subject Lines
I have a confession to make. When I first started doing email marketing, I put all of my focus into the content of the email. I wrote beautiful paragraphs filled with great deals, solid puns, and...
A Day in the Life - Mobile Email
25 years ago, email became a standard in every day life. 15 years ago, phones gained access to mobile data, and mobile email became a thing. Now, people all over the world use their phone every day...
Key Qualities of Good Email Templates
People get very picky when going through their email. Some people pore over dozens or even hundreds of emails every morning, and at that point they just don't have the time to be absorbed by every...
Email Marketing Assumptions (and the Cold, Hard, Truth)
It’s easy to get comfortable in a content managing position. It can become pretty routine, putting out content on certain days of the week, testing it, and repeating the process. But when routine...
How to Convert from Email to Landing Page
It’s happened to all of us - the newest email, the hottest, freshest piece of content, has tons of clicks! Hurrah! And yet… no conversions. That new eBook? Nobody’s reading. That webinar? Nobody’s...