Category Archives: lead generation category

What Lead Generators Can Learn From A/B Testing

Marketers have been using A/B Testing for many years to optimize the combination of various elements meant to attract and engage customers. A/B experiments are usually set up to measure the...

iPhone Apps, Lead Generation and Marketing Experiments

We do a lot of custom programming for boberdoo customers. This mostly involves custom features, reports and logic adjustments to our customers’ lead distribution software. Our team has also worked on...

Generic vs Proprietary Lead Generation Campaigns

The term lead generation campaign means something completely different to a business looking to generate their own sales leads or a business generating leads for a client vs a business generating...

The End of Twitter Lead Generation Campaigns

Twitter announced in December that they would begin phasing out their Lead Generation/Lead Generation Card advertising products. Twitter Lead Generation campaigns allow the advertiser to capture the...

The Top 10 Lead Generation Stories, Trends and Tips From 2016

We’re only a few days away from the ball dropping in the big apple and the start of 2017. For this week’s newsletter we decided to look back on the past year in lead generation. We’ve compiled the...

Lead Generation Gone Wrong

The lead generation industry was in the news again recently with a warning to consumers about the risks of giving out their personal information online. In the Jackson Sun article, Randy Hutchinson,...

What The FTC’s Latest Lead Industry Probe Means For Lead Generators

A year ago, the FTC hosted a workshop titled "Follow the Lead" focused entirely on the lead generation industry. The FTC recently released a summary and staff perspective of what they learned during...

Get Ready For Open Enrollment 2017 Now | 5 Good Reasons

The Open Enrollment Period for acquiring a health insurance plan for the 2017 calendar year begins on November 1, 2016 and ends on January 31, 2017. Open Enrollment 2017 marks the fourth year of...

Pep Talk for Staying Above Board in Lead Generation

If you run a lead generation business, you will live on an emotional roller coaster. Maybe you are an SEO expert and your website traffic lives and dies by the whims of Google. Maybe you are a PPC...

Lead Generation vs Lead Exchange

What’s the difference between lead generation and a lead exchange? Believe it or not, it is a question that comes up pretty frequently especially for anyone new to the lead industry. So what are the...