Category Archives: news

Do You Know Your True Cost Per Lead? Find Out How

Whether you’re purchasing and reselling leads or generating them on your own using various advertising platforms, you’re well aware of the widespread and often variable costs associated with your...

Google Reps Helped Us With Our Video Marketing

A few weeks ago we received an email from the Google Video Marketing team inviting us to register for the 2017 Video For Business Day. They offered to pair us with a team of Google Ad specialists for...

Amazon Echo Skill Development & Lead Gen Applications

Over the last few months, we've gone into great detail about not only our own Amazon Echo skill development experience, but also specific options that other companies and developers have when it...

5 LeadsCon 2017 Observations From a First-Time Exhibitor

I have attended and exhibited at lead conferences in the past, but got the opportunity to exhibit at LeadsCon for my first time last week. Because of my past experience, I generally knew what to...

5 Alexa Development Framework Options and Which To Use

Alexa Skill development for Amazon Echos and other Alexa enabled devices has become a topic that more companies are starting to think about. Because of the rapid rise in use of Amazon Alexa, there is...

February 28th Amazon Outage And Your Lead Ecosystem

Unless you were living under a rock yesterday (February 28), you probably know that Amazon Web Services had a severe outage in one of its Regions. This Amazon outage knocked down some of the largest...

How To Develop an Amazon Alexa Skill and iOS App

About a month ago we finished developing and releasing the first version of our iOS app and Alexa Skill PingRing.com Alexa Phone Finder. This was not the first iOS application that was built at...

5 Things We Learned at LeadsCon East 2016

Last week, representatives from boberdoo.com attended LeadsCon East 2016 which was held in the Hilton Midtown in New York City. This is an annual event that brings together lead buyers, lead sellers...

Affiliate Summit East From a First-Timer's Point of View

As a member of the sales and marketing team at boberdoo.com, I attended Affiliate Summit East (ASE) for the first time last week. While boberdoo attends several conferences each year, we know that...

Lead Sellers, Are You Helping Your Buyers Stay FTC Compliant?

If you’re affiliated with the lead industry in any way, you probably feel like there are new FTC rules surfacing just about every day. We know it can be a bit tough keeping your ear to the ground and...