Category Archives: news

How To Develop an Amazon Alexa Skill and iOS App

About a month ago we finished developing and releasing the first version of our iOS app and Alexa Skill PingRing.com Alexa Phone Finder. This was not the first iOS application that was built at...

5 Things We Learned at LeadsCon East 2016

Last week, representatives from boberdoo.com attended LeadsCon East 2016 which was held in the Hilton Midtown in New York City. This is an annual event that brings together lead buyers, lead sellers...

Affiliate Summit East From a First-Timer's Point of View

As a member of the sales and marketing team at boberdoo.com, I attended Affiliate Summit East (ASE) for the first time last week. While boberdoo attends several conferences each year, we know that...

Lead Sellers, Are You Helping Your Buyers Stay FTC Compliant?

If you’re affiliated with the lead industry in any way, you probably feel like there are new FTC rules surfacing just about every day. We know it can be a bit tough keeping your ear to the ground and...

5 Places in Your Lead Generation System that Need A/B Testing

You don't need to have X-ray vision to see how well your lead generation system could be doing. Instead, you're gonna have to do some A/B testing. A/B testing is easy to design, implement, and...

How To Utilize Cross Marketing to Turn Lead CPA On Its Head

After working with hundreds of lead companies for nearly two decades, one thing has become very clear. The most successful lead companies don’t stop once the lead is sold and delivered to a buyer....

Payday Rules: What They Mean For You & Your Customers

It's about that time, yet again. The Consumer Financial Protection Bureau (CFPB) are once again focusing on Payday lenders in an attempt to further limit their interactions with borrowers. What have...

On Generating Debt Consolidation Leads

The world of debt consolidation leads has been pretty crazy over the last few years. When the housing market collapsed a few years ago, debt consolidation was the "backup" vertical for many people...

Our Top 5 Ways to Quickly Generate Leads

We've offered a lot of specific advice for all different lead verticals over the last few years. But sometimes, you just have to ask "How can I quickly generate leads?" Well, ask and ye shall...

Google Bans Payday Loan Ads: What Now?

According to an article on TheVerge that came out just yesterday, Google intends to ban advertisements for payday loans starting in mid-June 2016. These loans are defined as, "loans due within 60...