Category Archives: news

5 Places in Your Lead Generation System that Need A/B Testing

You don't need to have X-ray vision to see how well your lead generation system could be doing. Instead, you're gonna have to do some A/B testing. A/B testing is easy to design, implement, and...

How To Utilize Cross Marketing to Turn Lead CPA On Its Head

After working with hundreds of lead companies for nearly two decades, one thing has become very clear. The most successful lead companies don’t stop once the lead is sold and delivered to a buyer....

Payday Rules: What They Mean For You & Your Customers

It's about that time, yet again. The Consumer Financial Protection Bureau (CFPB) are once again focusing on Payday lenders in an attempt to further limit their interactions with borrowers. What have...

On Generating Debt Consolidation Leads

The world of debt consolidation leads has been pretty crazy over the last few years. When the housing market collapsed a few years ago, debt consolidation was the "backup" vertical for many people...

Our Top 5 Ways to Quickly Generate Leads

We've offered a lot of specific advice for all different lead verticals over the last few years. But sometimes, you just have to ask "How can I quickly generate leads?" Well, ask and ye shall...

Google Bans Payday Loan Ads: What Now?

According to an article on TheVerge that came out just yesterday, Google intends to ban advertisements for payday loans starting in mid-June 2016. These loans are defined as, "loans due within 60...

Email Marketing: The Best and Worst Subject Lines

The words you put in your subject line can have a major impact on how effective your marketing campaigns are. After all, if nobody is opening your emails, how are they going to see the great deals...

Finding Home Improvement Leads on Social Media

Online lead generation can feel a little strange when talking about finding home improvement leads. With such a hands-on business, getting leads effortlessly sometimes feels like cheating. But...

Two Changes Your Call Center Lead Generation Needs

There are a lot of moving parts with call center lead generation - working out phone routing to anywhere from a few to hundreds of agents, making sure the leads are hot, and making sure everyone is...

Health Insurance Lead Distribution

If you're working in health insurance, you know the struggle of finding the right leads or getting assigned unqualified leads. Ever wonder how the health insurance lead distribution process should...