Category Archives: news

Email Marketing: The Best and Worst Subject Lines

The words you put in your subject line can have a major impact on how effective your marketing campaigns are. After all, if nobody is opening your emails, how are they going to see the great deals...

Finding Home Improvement Leads on Social Media

Online lead generation can feel a little strange when talking about finding home improvement leads. With such a hands-on business, getting leads effortlessly sometimes feels like cheating. But...

Two Changes Your Call Center Lead Generation Needs

There are a lot of moving parts with call center lead generation - working out phone routing to anywhere from a few to hundreds of agents, making sure the leads are hot, and making sure everyone is...

Health Insurance Lead Distribution

If you're working in health insurance, you know the struggle of finding the right leads or getting assigned unqualified leads. Ever wonder how the health insurance lead distribution process should...

What We Learned at Response Expo

We’ve attended quite a few lead industry-related conferences over the years and decided to give Response Expo a try. Although we confirmed some assumptions for a conference focusing on direct...

The Top Four Ways of Generating Home Improvement Leads

One of the biggest struggles in the home improvement space is simply getting customers. Although every home owner at some point needs help from a contractor, there are so many sources of home...

The Importance of Lead Verification Software

I feel like I’ve been lied to a lot lately. The weather channel keeps telling me that it’s going to be summer soon… but we’re on the third day in a row of overcast, 40 degree weather. What?! It...

Amazon SES Suspended My Account: Case Study

Any experienced email marketer will tell you that sending your campaigns using multiple ESPs is a great practice. It allows you to intelligently throttle your sending, increase deliverability rates...

Client Referrals Are Easier Than Finding Dates

You wouldn’t think it by going to our website, but we here at boberdoo are actually quite successful matchmakers. It’s true! But we’re not trying to set up dates, don’t worry. What we’re doing is...

Lead Generation and The Golden Rule

My soapbox in the corner appears to be getting dusty, so let me drag it out and talk about lead generation companies and The Golden Rule. Flashing back to kindergarten, you should remember The Golden...