Category Archives: outbound automation

Capture Leads With Email Marketing For Home Improvement

Using Email To Capture Leads In previous years, marketers theorized email would eventually die out. They guessed wrong. With the ease of checking emails right at everyone’s fingertips, email...

8 Reasons You Should Be Using Browser Push Notifications

Web browser push notifications are the next big thing in outbound marketing. You’re probably aware of push notifications sent to your mobile devices via the apps you have installed. However, did you...

What Makes The Best Email Marketing Service?

There is no shortage of options when it comes to email marketing software. However, with such a high number of providers, its puzzling why there are so few options built with the flexibility that...

How Lead Sellers Can Profit From Lead Nurturing Campaigns

Lead nurturing isn’t new. We know. Although any sales team’s reliance on the nurturing process may vary depending on the product or service being sold, it is certainly a staple for any business...

Why All Lead Companies Should Run a Lead Reprocess Campaign

Like most people in the lead generation industry, you’ve probably done your fair share of research on email marketing. You’ve probably also wondered exactly how effective email marketing can be...

What Google’s DMARC Policy Update Means For Your Email Marketing

Google recently announced that they will be moving their hosted mailbox services to a DMARC policy. DMARC is an organization dedicated to reducing spam and other fraudulent emails. Because Google...

Using a Dynamic List in Email Marketing

Dynamic lists are the standard when it comes to email marketing. As opposed to their static counterparts, campaigns utilizing a dynamic list typically perform at a very high level. If you’re...

The Best Vertical For Sending Marketing Emails

How effective are marketing emails? Its an easy question to ask, but not so easy to answer. Many factors such as the makeup of your list, your sending reputation and the strength of your email...

Using a Static List in Email Marketing

It’s harder than ever to run a successful email campaign to a static list of contacts. If you plan on running a campaign or email blast the old fashioned way, it is essential to follow a few best...

How To Make An Email Blast Work

Email blasts just don’t convert like they used to. And with the right marketing software, we would certainly encourage you to automate your email campaigns. But for those of you dead-set on sending...
1 2