Newsletter Archive

1/31/2018

Important Updates Are Coming! See What's New...

2018 is off to a fast start and we can’t wait to show you what we have in store in the coming months! Included below is some exciting news regarding...

12/28/2017

The Lead Generation Industry In 2018

The new year is just days away and there is no better time than now to think about the ways you can improve your lead business in 2018. In this newsletter, we dig into..

11/29/2017

Your Personal Call Routing & Selling Guide

Over the past month, we have built a pile of content focused entirely on routing and selling inbound calls and live transfers. If you operate within the lead industry...

10/25/2017

Part 5 of 5 - Lead Distribution Logic Options

This week, we summarize all lead distribution logic options available to you and even discuss the ways...

9/27/2017

Part 4 of 5 - Lead Distribution By Weighted Logic

This week, we discuss how weighted logic lead distribution can account for unique distribution requirements...

7/26/2017

Part 3 of 5 - Lead Distribution By Price

This week, we discuss the distribution option that was built to maximize your revenue on every lead you sell...

6/28/2017

Part 2 of 5 - Lead Distribution By EPL

This week we turn our sights on a much more sophisticated distribution option that was built to maximize your revenue on...

5/31/2017

Part 1 of 5 - Lead Distribution By Priority

Whether you’re looking for better ways to sort your buyers and distribute leads in more sophisticated ways or if you’re trying to optimize...

3/15/2017

boberdoo Wants to Improve Your Business At LeadsCon

In this newsletter, we look at some recent events (including the Amazon outage) that should get you thinking about your lead business...

2/1/2017

How Will Voice Technology Affect Lead Generation

Voice control devices and smart speaker systems look like they may be the future of everything from online search to lead generation. We’ve all been...

12/28/2016

The 10 Biggest Lead Generation News Stories, Trends and Tips From 2016

We're only a few days away from the ball dropping in the big apple and the start of 2017. For this week's newsletter we decided to look back...

12/14/2016

Leads, Leads and More Leads!

Another holiday season and all you've got on your list is leads? Don't worry, we know how that goes. The good news is we'd love nothing more...

11/29/2016

We've Got Some Lead Distribution Advice

Welcome back from the Thanksgiving feasts and the Black Friday/Cyber Monday shopping binge. With today's newsletter we want to help...

11/16/2016

Getting Back To The Leads: A Break From The Election News

Need a breather from the presidential election and post-election news coverage? So do we. That's why we're getting back to the...

10/26/2016

What Is A Lead Generator's Worst Nightmare?

With Halloween movies on every channel and pumpkins on every doorstep, we got to thinking. What are the scariest things for a lead...

10/11/2016

What's New in Lead Gen: Generation Technologies, FTC News and More...

There's been some serious movement in the lead industry over the past few weeks. With this newsletter, we jump into some of the specific...

9/28/2016

How to maximize your revenue this open enrollment period

For health insurance and Medicare lead generators the upcoming open enrollment period is the single most important time of the year...

9/14/2016

Automated Marketing Is Simple With boberdoo

boberdoo's Outbound Automation marketing system continues to help our clients maximize their revenue on each lead that passes through...

8/31/2016

The Latest in Lead Generation

We're just days away from Labor Day weekend and the unofficial end to summer. At boberdoo, this summer has been busy, to say...

8/17/2016

Now’s Your Chance To Upgrade Your Lead Business. Meet with us!

It's about that time again. LeadsCon New York is next week and we're excited to share exactly what we've got on tap!...

8/3/2016

What Makes the Best Lead Generation Companies?

We've worked with hundreds of lead generation companies over the past 15 years. While the most successful companies range in size...

7/20/2016

Attention Lead Companies

It's already been a busy summer in the lead industry and with Affiliate Summit and LeadsCon East fast approaching, that's not about to stop...

6/21/2016

How Lead Generation Companies Can Capitalize On Facebook Lead Ads

One of the biggest trends in the lead generation industry is Facebook's Lead Ads. They have been around for about a year but are finally...

5/18/2016

The Google Lead Generation Shakeup and The Latest Lead Industry News

Last week's announcement that Google was banning payday loan ads was a pretty big shakeup for subprime lead generators...

5/4/2016

Touching All The Bases: A Lead Industry Update

With baseball season in full swing, we thought we'd touch 'em all when it comes to the lead industry. This week's newsletter covers...

4/13/2016

Make Your Lead Company More Profitable

When running a lead business, sometimes the simplest decisions can make the biggest impact. This is especially true when referring...

3/30/2016

Step 1: Generate the Lead - Step 2: Remarket

The lead industry in 2016 is more competitive than ever before. The old strategy of generating a lead, selling it and then forgetting it just...

3/14/2016

Read This If You're Going To LeadsCon

LeadsCon is just days away. If you're going, do yourself (and your business) a favor and carve out some time to meet with us....

3/3/2016

Your Key To New Leads

Whether you're diving into ping post aggregation, experimenting with email marketing or even taking a chance with aged leads, there are...

2/17/2016

The Secret To Monetizing Your Leads

For many lead companies, once the lead is sold the road ends there and the lead is forgotten forever....

2/3/2016

Lead Vertical Trends

The lead industry is ever-changing. To make sure your lead company continues to grow, it is important to stay on top of these...

1/21/2016

The State of the Lead Generation Industry

The lead generation industry is changing. As the industry grows and continues to receive more attention, the landscape for...

1/16/2016

What's New In Lead Generation In 2016

2015 was a great year in the lead generation industry. But now that the ball has dropped and the champagne has been poured (and drunk)...