Explaining the lead gen process to an outsider, generally goes something like this: An interested person reaches a website, then enters their contact information on a form in exchange for more information, a price quote or some other offer. However, as you probably know, the most successful lead generators go far beyond the simple online form. That’s why we’ve dedicated this newsletter to discussing the other decisions that go into running a lead business. Which distribution channels do you utilize? What offline lead gen processes are you taking advantage of? Read on to learn more.