Disclaimer: boberdoo does not buy or sell leads. This page is an overview of the life insurance lead generation industry.
Life insurance is a $900 billion industry that is only expected to grow over the next five years, according to the IBISWorld Market Research report. As the population's median age increases, as the baby boomers age, and as disposable income continues to rise, life insurance has become a much more desirable and attainable commodity in the US. However, life insurance sales are not nearly as cut and dry as these figures imply. Unlike closing a mortgage deal, where lenders vary very little, selling life insurance (and finding potential buyers in particular) can prove challenging. Because of this, many brokers purchase sales leads to fuel their customer acquisition. This is where lead generation comes in.
Acquiring the best life insurance leads is crucial for brokers and agencies looking to grow their business. Whether purchasing exclusive leads or working with lead marketplaces, the quality of leads directly impacts conversion rates and profitability. Understanding how to generate or source life insurance leads for sale is essential in a competitive market.
More than ever, life insurance brokers are looking to lead generation companies for their sales leads. This allows brokers to focus on their sales process while leaving the lead generation efforts to the experts. If you already operate in the life insurance vertical, you know how profitable it can be. If you are not generating life insurance leads, now may be the time to break in.
With more agencies looking to buy life insurance leads, competition has increased among lead providers. Many lead generation companies now offer different tiers of leads, including exclusive, shared, or aged leads, allowing brokers to choose the best option based on their budget and sales strategy.
Generating life insurance leads works the same way that most lead verticals do. You prompt the customer to either fill out a web form or call your marketed number, and the lead is routed in real-time to one of your buyers. This will also work if you buy life insurance leads from a 3rd party and resell them. For the most part, life insurance is a ping post vertical, which means your business will need specific software that can handle all real-time bid calculations, deliveries and billing.
When sourcing life insurance leads for sale, evaluating the provider’s filtering capabilities, lead scoring methods, and ability to deliver high-intent consumers is important. Many brokers prefer to work with automated platforms that integrate directly with their CRM to streamline lead acquisition and nurturing.
The boberdoo system and its ping post technologies are the standard in the industry. With the most advanced ping post options, custom deliveries to any CRM or LMS, and many billing options, boberdoo provides a complete back-end system for running your life insurance lead vertical and your entire lead business. If you want to upgrade your lead generation business or break into the life insurance vertical, you can do no better than boberdoo.com. If you want to discuss life insurance leads, ping post or the boberdoo lead distribution system, please call us at 800-776-5646.
For those looking to optimize their life insurance lead flow, leveraging automated lead distribution software ensures leads are routed in real-time to the most relevant agents, increasing conversion potential. Whether generating your own leads or purchasing life insurance leads for sale, having the right technology in place is essential for maximizing ROI.
Our company builds lead distribution software for lead generation companies. We also have a few other services, such as leadQC. We DO NOT SELL life insurance leads. If you want to buy life insurance leads, please submit an inquiry and tell us who your current suppliers are, and we can introduce boberdoo clients in that vertical.
Whether you’re an agency looking to purchase the best life insurance leads or a lead generation company supplying brokers with high-intent consumers, making sure that your leads meet quality standards. Partnering with a trusted lead provider or investing in technology that filters and scores leads can significantly improve success rates.
Traditional lead generation companies, direct marketing firms, media, advertising agencies and advanced publishers have utilized boberdoo’s software to grow their businesses since 2001.
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