Reports Guide

General Reports

These reports cover general functions of the system.

Profit Report

Covers total profit versus costs, commissions, and unmatched leads. The most basic report you can get; keep track of your leads to make sure you’re in the green!

Profit Report by Insert Date

A more advanced profit report that goes into more depth, including money made from matched leads, sales count, and matched lead cost.

Unique Source Report

Displays how many unique sources a lead type has received information from in alphabetical order. Check out what sources are working for each individual lead type with this report. This report disregards date range.

Total Leads Sold Report

Shows how many leads have been sold, split into those that have been sold exclusively and those that have been sold total. Make it easy to keep track of your volume and how it’s growing.

Partner List Report

Shows a list of all available partners with contact and account information, as well as any comments. Keep track of your partners with this basic, but highly detailed report.

Payments Report

Shows partner name and company, an ID# for both, and how much that partner has paid towards their account. Hold your partners accountable with this simple report and keep track of their expenses.

Click Conversion Report

Shows clicks per landing page and leads per landing page, generating a conversion rate. Also includes CPA and EPC information. Find out which landing pages are hooking your leads in the most, and which are turning away potential revenue!

Publisher Details Report

Provides information on each source’s leads, including conversion rate, decline, refund, and LeadQC information.

Transaction Report

For each source, shows total accepted, declined, and refunded leads. Get a closer look at each source individually using this report.

Admin Leads Report

An administrator-only report that provides extensive information on each transaction within the date range specified, including prices, costs, times sold, lead ID, refund information, source, landing page, and all available information submitted by the source. The most detailed report in the system, reserved for administrators to pinpoint exact errors in the system.

Lead Reports

These reports cover everything directly related to your leads.
Total Leads Sold Report

Shows how many leads have been sold, split into those that have been sold exclusively and those that have been sold total. Makes it easy to keep track of your volume and how it’s growing.

Leads by Hour Report

Displays how many leads are gotten in each hour of the day from the start date to the finish date. Find out which times of day are ideal for your lead sales to optimize your workforce and your pricing. Only looks at start date.

Lead Sales by Filter Set Report

Shows what partners and filter sets generate the most matches, as well as how many matches each filter set has received. This report can help trim down any excess filter sets and keep your boberdoo system organized, as well as help your most popular filter sets stand out.

Leads Accepted/Rejected by Partner Report

Shows sales, sent leads, accepted leads, and rejected leads by partner in a table, as well as a bar graph. Also shows price per lead for any with sold leads. Check what partners are buying or rejecting your leads to make sure you have buyers that are helping your business.

Lead Sales by Landing Page Report

Shows numbers of unique leads, flips, refunds, and sales & refund balances for each landing page. This report can help you identify and improve struggling landing pages, as well as point out your most successful pages.

Leads Returned by Landing Page Report

Shows sale and refund information based on the landing page the lead was submitted through. Pinpoint what pages are leading to bogus leads or duplicates to keep your web traffic fresh and interested.

Lead Sales by Source Report

Shows number of unique leads, flips, refunds, and sales & refund balances for each source. Find your most successful or refund-heavy sources with this report as a first step to troubleshooting your sources.

Leads Returned by Source Report

For each source, shows total leads sent, total leads sold, number of flips, leads returned, approved returned leads, and leads declined. Find out which sources are leading to the most refunds with this tool and optimize your volume of successful leads.

Leads Reviewed (Approved/Declined) by User Report

Shows a graph of each user and their total approve/decline rate for manually reviewed leads. For vendors and partners with a workforce, this keeps track of who approves which manually reviewed leads and ensures accountability. A lifesaver for those that manually review leads often!

Lead Sales by State Report

Shows what sources have sold leads from which states, as well as graphs this information. Find out where your hottest leads are coming from, and what states bring up the most duds.

Leads Sold by Day Report

Shows total, matched, unmatched, declined, and pending leads by day. Keep track of leads at all different stages throughout the week, month, or year and see when your traffic ebbs and flows.

Leads Overview by Status Report

Shows how many leads are matched, unmatched, or declined within the specified date range. Quality check the path your leads are taking from a bird’s eye view with this useful tool.

Leads Overview by Source Report

Shows total leads from each available source. Find out which sources are providing the most volume for you here.

Leads Overview by Vendor Report

Shows how many leads were bought from which vendors. This report can tell you which vendors are pulling their weight and which are not as useful.

Combined Leads Returned and Lead Sales by Source Report

A combination of Leads Returned by Source and Lead Sales by Source reports.

Landing Page Reports

These reports cover everything directly related to your landing pages.

Landing Page of the Day

Provides a graph of total clicks, leads, and declines per day/week/month/year for different landing pages. Also shows each landing page’s changing stats over a day/week/month/year as a percentage. This report can tell you which landing pages are winners and which are duds to help maximize your web generation.

Lead Sales by Landing Page Report

Shows numbers of unique leads, flips, refunds, and sales & refund balances for each landing page. This report can help you identify and improve struggling landing pages, as well as point out your most successful pages.

Leads Returned by Landing Page Report

Shows sale and refund information based on the landing page the lead was submitted through. Pinpoint what pages are leading to bogus leads or duplicates to keep your web traffic fresh and interested.

Click Conversion Report

Shows clicks per landing page and leads per landing page, generating a conversion rate. Also includes CPA and EPC information. Find out which landing pages are hooking your leads in the most, and which are turning away potential revenue!

Source Reports

These reports cover everything directly related to your sources.

Unique Source Report

Displays how many unique sources a lead type has received information from in alphabetical order. This report disregards date range.

Lead Sales by Source Report

Shows number of unique leads, flips, refunds, and sales & refund balances for each source. Find your most successful or refund-heavy sources with this report as a first step to troubleshooting your sources.

Profit Reports by Source by Lead Date Report

Shows sales and costs of all leads coming through specific sources, sorted by the date the lead entered the system. Also shows the total number of matched/unmatched leads, and profit.

Profit Report by Source by Transaction Date Report

Shows sales and costs of all leads coming through specific sources, sorted by the date the lead is sold. Also shows the total number of matched/unmatched leads, and profit.

Leads Returned by Source Report

For each source, shows total leads sent, total leads sold, number of flips, leads returned, approved returned leads, and leads declined. Find out which sources are leading to the most refunds with this tool and optimize your volume of successful leads.

PingPost (Outgoing) Leads Accepted/Rejected by Source

Shows a large amount of ping-post data sorted by source, including pings accepted, posts accepted or rejected, priority levels, and total ping-post sales. Allows a closer look at ping-post sources and how often they provide or reject information.

Error Reports

These reports cover everything directly related to refunds, declines, and duplicate leads.

Duplicate Leads Report
Shows lead type, vendor, lead ID, and source for both the original and duplicate leads. This report will help you find where duplicate leads are coming from and help you optimize your sources and vendors.
LeadQC Rejects Report
Shows information on rejected LeadQC leads, including rejection date, source, contact information, and reason for rejection. See how well our LeadQC system is working for you!
LeadQC Rejects Detailed Report
A more detailed report on LeadQC rejects, allowing a closer look at what information is being rejected.

Partner Reports

These reports cover everything directly related to your partners.

Partner Statistics Report
Shows how many partners in the system are active/not active/temporarily stopped/new in the last 7 days. Keep track of who is going after your leads easily with this report, as well as who is taking a break.
Leads Accepted/Rejected by Partner Report
Shows sales, sent leads, accepted leads, and rejected leads by partner in a table, as well as a bar graph. Also shows price per lead for any with sold leads. This is a quick look at which partners are taking your leads the most, and which are turning them down.
Partner List
Shows a list of all available partners with contact and account information, as well as any comments. Keep track of your partners with this basic, but highly detailed report.
Payments Report
Shows partner name and company, an ID# for both, and how much that partner has paid towards their account. Hold your partners accountable with this simple report and keep track of their expenses.
Profit Report by Partner
Shows sales, costs, commissions, profit, and matched leads by partner, as well as a total. See how each partner is ultimately helping your business and how much profit each is raking in.
Signups without Funding Report
Shows information on all new partners within the specified date range that have not put money towards an account. Information includes starting dates, IDs, partner name and company, contact info, and if running on credit, current balance. Keep track of new partners with this tool; especially helpful for new startups taking in large amounts of new clients.
Partner Quota Report
Shows information from each partner and company, focusing on lead limits and leads received, and also including contact information and form questions. Good in the middle of the day for keeping track of who has reached their lead limits. Automate it for after lunch with our timed reports system!
Ping Post (Outgoing) Leads Accepted/Rejected by Partner
Shows a large amount of ping-post data sorted by partner, including pings accepted, posts accepted or rejected, priority levels, and total ping-post sales. Allows a closer look at ping-post buyers and how often they accept and buy ping-post data.

Ping Post Reports

These reports are available exclusively for ping post systems.

Incoming Ping Post API Requests by Source
Shows table and graphs to display how many pings and posts each source has requested. Keep track of your ping-post sources and your incoming actions with this report.
Ping Post (Outgoing) Leads Accepted/Rejected by Partner
Shows a large amount of ping-post data sorted by partner, including pings accepted, posts accepted or rejected, priority levels, and total ping-post sales. Allows a closer look at ping-post buyers and how often they accept and buy ping-post data.
Ping Post (Outgoing) Accepted/Rejected by Source Report
Shows a large amount of ping-post data sorted by source, including pings accepted, posts accepted or rejected, priority levels, and total ping-post sales. Allows a closer look at ping-post sources and how often they provide or reject information.

Phone Reports

These reports cover all inbound phone functions.
Inbound Billable Minutes Report
Shows the amount of billable minutes each phone number campaign has used in a given period. Keep track of your phone usage with this basic report.
Inbound Phone Calls by Hour Report
Shows the total amount of phone calls each campaign has processed during each hour of the day. Useful to keep track of volume at any given time.
Leads Received/Returned by Inbound Phone Campaign report
Records the number of leads in a phone campaign that were refunded to the partner, and whether that refund was approved or declined. Use this report to keep tabs on how many leads are being returned and to whom.
Leads Received/Returned by Partner by Inbound Phone Campaign Report
Similar to the Leads Received/Returned by Inbound Phone Campaign Report, but sorted by partner as well, displaying contact information.
Profit by campaign report
Provides a profit report for each phone campaign, showing dollar amount of sales, costs, commission, unmatched leads, and total profit. A simple view of what campaigns are making you money and which are floundering.
Inbound Phone Campaign List
Displays all phone campaigns in your system, their names, verticals, phone numbers, and calls received in the specified date range. A general report for basic information on each campaign in one concise place.
Inbound Phone Routing Drill Down Report
Shows number of successful calls, defaulting calls, rolled back calls, revenue per attempt, conversion rate, as well as average call time and total duration of all calls made. All of this is sorted by campaign. Use this report to find out which campaigns are providing you benefits and which tend to be failing.
Phone Services Report
Coming soon
Inbound Phone Routing Report
Coming soon
Inbound Phone Calls by Area Code Report
Coming soon

Web Campaigns Reports

Our web campaign reports track all of your campaigns that are set up in the Web Campaigns tab.
Web Campaigns Report (Sold Leads)
This report is a complete summary of your Sold Leads web campaign type. This is only used if you are running Sold Leads campaigns from your Web Campaigns tab.
Web Campaigns Report (All Leads)
This report is a complete summary of your All Leads web campaign type. This is only used if you are running All Leads campaigns from your Web Campaigns tab.
Web Campaigns Report (Revenue Split)
This report is a complete summary of your Revenue Split web campaign type. This is only used if you are running Revenue Split campaigns from your Web Campaigns tab.
Web Campaigns Report (Buckets)
This report is a complete summary of your Buckets web campaign type. This is only used if you are running Bucket campaigns from your Web Campaigns tab.

We hope this reports guide has helped you navigate your boberdoo reports. It is important that you test out the reports to see exactly which reports you plan to use and determine if there are any statistics that you are missing.

What's the difference between Insert Date and Transaction Date reports?

Running a report by Insert Date means it pools the leads based on the date they came into the system. A report by Transaction Date pools the leads based on when the last transaction was.
For example:
A lead comes into the system and sells in real-time on 3/31 to Buyer A. Buyer A requests a refund for that lead and it is approved by our client on 4/1. If the report was based on Insert Date, that lead would be included in March's totals. If based on Transaction Date, that lead would be included in April's totals. If a lead comes into the system on 3/31 and goes unmatched, and it is reprocessed on 4/1, the report would be included in March's total based on Insert Date, but included in April's totals based on Transaction Date.

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