Web Campaigns: Bucket Payout – Payday Lead Example

The boberdoo web campaigns feature helps you manage every aspect of your web campaigns. Track and manage all affiliate activity and billing transactions while utilizing boberdoo’s advanced lead distribution capabilities to deliver leads to your buyers in real-time.

With traditional affiliate networks, you must fire pixels and pay affiliates every time a lead hits your confirmation page. This constrains you to a rigid pricing structure. We have developed four unique campaign and payout options that let you price and market offers in the method of your choosing.

You set a Bucket Payout Amount and a Bucket Payout Margin. The Bucket Payout Amount is the total revenue (minus your margin) your affiliate must generate before the pixel fires. The Bucket Payout Margin is your profit trimmed from the total.

Set your affiliate's Bucket Payout Amount to $50 and your Bucket Payout Margin at $10. Your affiliate drives traffic but does not get paid until total revenue from sold leads equals $60 ($50 payout plus $10 margin).

In the payday vertical, lead prices range from $5 to over $100. With such a large discrepancy, it is difficult to assign a set payout per pixel fire. Instead, set up a Bucket payout – for example, $100 payout amount with $20 margin.

Leads from your affiliate sell at varying prices. If the first lead sells for $75 and the next two sell for $20 each, the bucket total is $115. The bucket does not tip until the total reaches $120 (the $100 payout plus $20 margin). One more $5+ sale triggers the pixel and pays the affiliate.

The Bucket campaign type is just one of the four campaign types in the boberdoo web campaigns feature. To learn more about the other campaign types, follow the links below.

Per Lead (Sold Leads) is another campaign type where the pixel fires each time a submitted lead matches and sells to a buyer.