Privacy Policy Statement

In addition, we may collect certain information automatically, such as device-specific information, including, but not limited to, the type of mobile device you use, unique device identifiers, the IP address, your operating system, the type of mobile Internet browsers you use, time spent and number of sessions on the Website, and information about the way you use the Website, including pages visited.

We use cookies and similar technologies to operate our Website, analyze usage, and measure the effectiveness of our advertising.

First-Party Cookies

boberdoo.com sets the following cookies directly on your device:

bb_attr (Marketing Attribution Cookie) — Duration: 90 days. This cookie records how you first arrived at our Website so we can measure which advertising and marketing efforts are effective. It stores a randomly generated visitor identifier and session identifier, the traffic source and marketing campaign that brought you to the Website, the first page you visited, the website that referred you, and any advertising click identifiers present in the URL (such as Google Click ID, Facebook Click ID, LinkedIn Ad Tracking ID, or Microsoft Click ID). This cookie uses a "first-touch" model, meaning it records the source of your first visit and does not change if you return to our Website through a different source during the 90-day period.

bb_consent (Cookie Consent Preferences) — Duration: 1 year. This cookie records your choices from the cookie consent banner, including whether you have consented to analytics cookies and whether you have consented to marketing cookies, along with the date of your consent.

Third-Party Cookies

We use third-party vendor retargeting tracking cookies, including those from Google Ads and other advertising platforms. You may continue to see our ads as you browse the internet. These third-party services may place cookies on your web browser in order to serve ads based on your visits to our Website. Google Analytics may use cookies to collect usage and device data. For more information on Google Ads and Google Analytics, please visit https://policies.google.com/technologies/partner-sites.

Third-party cookies and tracking codes used on boberdoo.com include those from the following partners: Bing.com, Capterra.com, Facebook.com, G2.com, Google Ads, Google Analytics, LinkedIn.com, Slashdot Media, and Twitter.com (X).

Our online videos and demonstrations are hosted at YouTube.com, which may also set a cookie.

When you click on one of our advertisements on Google, Meta (Facebook/Instagram), LinkedIn, or Microsoft Bing, the advertising platform appends a click identifier to the URL that brings you to our Website. These identifiers include:

• gclid — Google Click Identifier, appended by Google Ads
• fbclid — Facebook Click Identifier, appended by Meta
• li_fat_id — LinkedIn First-Party Ad Tracking Identifier, appended by LinkedIn
• msclkid — Microsoft Click Identifier, appended by Microsoft Advertising

We capture these identifiers when you arrive at our Website and store them in the bb_attr cookie described above. These identifiers allow us to measure which advertisements led to visits and form submissions on our Website. We use this data to evaluate and improve the effectiveness of our advertising spend.

If no advertising click identifier or campaign tracking parameter is present in the URL, we may classify your visit based on the referring website (for example, a visit from google.com with no campaign parameters is classified as "organic search").

When you submit a form on our Website (such as a demo request, contact form, or pricing inquiry) and you have provided marketing consent through our cookie consent banner, we may send conversion data to the following advertising platforms using their server-side APIs:

Google Ads Enhanced Conversions API — We send the advertising click identifier (gclid) and, if you provided your email address on the form, a cryptographic hash (SHA-256) of your email address. We do not send your raw email address to Google.

Meta Conversions API (CAPI) — We send the advertising click identifier (fbclid) and, if you provided your email address on the form, a SHA-256 hash of your email address. We do not send your raw email address to Meta.

LinkedIn Conversions API — We send the LinkedIn ad tracking identifier (li_fat_id) and, if you provided your email address on the form, a SHA-256 hash of your email address. We do not send your raw email address to LinkedIn.

What is a SHA-256 hash? A SHA-256 hash is a one-way cryptographic transformation that converts your email address into a fixed-length string of characters. The advertising platform can use this hash to match the conversion to a user in their system, but the hash cannot be reversed to reveal your original email address.

Server-side conversion tracking differs from browser-based tracking in that the data is sent directly from our servers to the advertising platform's servers, rather than through your web browser. This means that browser-based ad blockers and cookie settings do not prevent this data transmission. However, server-side conversion data is only sent when you have explicitly granted marketing consent through our cookie consent banner.

If you have not granted marketing consent, or if you decline marketing cookies, no conversion data is sent to any advertising platform regardless of whether you submit a form.

When you first visit our Website, you will see a cookie consent banner that allows you to manage your tracking preferences. You may choose to:

Accept All — Enables both analytics and marketing cookies and tracking. This permits us to analyze how you use our Website and to send conversion data to advertising platforms when you submit a form.

Manage Preferences — Allows you to separately control:
• Analytics cookies — Used to understand how visitors interact with our Website, such as which pages are visited and how long visitors spend on each page.
• Marketing cookies — Used to measure the effectiveness of our advertising. When marketing consent is granted and you submit a form, conversion data may be sent to the advertising platforms described in the "Server-Side Conversion Tracking" section above.

You may change your consent preferences at any time by clearing your cookies and revisiting our Website, at which point the consent banner will reappear.

Important: If you do not grant marketing consent, we will not send any form submission or conversion data to Google Ads, Meta, or LinkedIn, even if you submit a form on our Website. The bb_attr cookie will still be set to support basic website functionality, but the data it contains will not be shared with third parties.

We use first-party cookies and server-side tracking to measure the results of our online marketing campaigns. When our advertisements on third-party websites or platforms send a visitor to boberdoo.com, we record the source of the visit using the bb_attr cookie described above. This allows us to understand which marketing channels and campaigns are most effective at reaching potential customers.

Your interactions with other sites and platforms, and the manner in which Google, Meta, LinkedIn, Microsoft, and social networking platforms use, store, or disclose your information, are governed by the privacy policy of the company providing the feature.

Most web browsers automatically accept cookies; however, if you do not wish to see ads from these retargeting services, there are options. You can typically change your browser settings to refuse all cookies or indicate when a cookie is being sent. If you choose to disable cookies, some parts of the Website may not function properly or some features may not be available to you.

Opt out of Google's use of cookies by visiting Google's Ads Settings.

Opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page located here http://optout.networkadvertising.org/.

If you do not want to receive e-mail from us in the future, please let us know by sending us an e-mail at the above address, writing to us at the above address.

If you supply us with your postal address on-line you may receive periodic mailings from us with information on new products and services or upcoming events. If you do not wish to receive such mailings, please let us know by calling us at the number provided above, or writing to us at the above address.

Please provide us with your exact name and address. We will be sure your name is removed from future mailings. For users of iPhone or Facebook applications, we will not share or sell your personal information to outside companies.

Persons who supply us with their telephone numbers on-line may receive telephone contact from us with information regarding new products and services or upcoming events. If you do not wish to receive such telephone calls, please let us know by sending us e-mail at the above address, calling us at the above telephone number, or writing to us at the above address. Please provide us with your name and phone number.

With respect to Ad Servers: We may place advertisements generated by Google, Amazon, Microsoft, Yahoo, or other large and well know companies. To opt out of tracking or viewing of advertisements by these companies, you should follow the opt out procedures described in this Privacy Policy or not use any websites, applications, or services offered by our company. These companies may or may not pay boberdoo.com in exchange for their advertisements being placed on boberdoo.com owned or controlled websites, services, or applications.

From time to time, we may use consumer information for new, unanticipated uses not previously disclosed in our Privacy Policy. If our information practices change at some time in the future we will post the policy changes to our Website to notify you of these changes and provide you with the ability to opt-out of these new uses. Please check back at our Website periodically to review this Privacy Policy.

Consumers may prevent their information from being used for purposes other than those for which it was originally collected by e-mailing us at the above address, or writing to us at the above address.

Upon request by writing to us at the above address, you may access information or request to have inaccuracies corrected in your contact information or other information that you provided to us.

boberdoo.com websites, services, and applications are not intended for or directed to persons under the age of 18. Any person who provides their information to boberdoo.com represents to us that they are 18 years of age or older.

In the event that we are acquired by or merged with a third party entity, we reserve the right to transfer or assign the information that we have collected from you or you provided to us, as part of such merger, acquisition, sale, or other change of control.

The California Online Privacy Protection Act ("CalOPPA") requires boberdoo.com to disclose how it responds to "Do Not Track" signals. boberdoo.com does not respond to legacy browser-based "Do Not Track" signals because the standard was never finalized and is largely deprecated.

boberdoo.com does honor the Global Privacy Control ("GPC") signal (Sec-GPC: 1) as a valid Do-Not-Sell-or-Share request under the California Consumer Privacy Act ("CCPA"), the California Privacy Rights Act ("CPRA"), the Colorado Privacy Act, and the Connecticut Data Privacy Act. When your browser sends a GPC signal — for example, when using Firefox, Brave, DuckDuckGo, or the GPC browser extension — boberdoo.com will:

• Not load third-party advertising remarketing scripts on the pages you visit,
• Not transmit server-side audience signals (advertising click identifiers, page visits) to advertising platforms such as Meta, LinkedIn, Reddit, Microsoft Ads, or Google Ads, and
• Treat your marketing cookie preference as set to "off" for the duration of your visit, regardless of any prior choice you made in our cookie consent banner.

First-party analytics (used to understand how the Website is performing) are not affected by the GPC signal, because GPC's defined scope under CPRA is the sale and sharing of personal information, not first-party analytics. You may separately disable analytics through the cookie consent banner.

The cookie consent banner also remains available at any time via the "Cookie Settings" link in the Website footer. If you decline marketing cookies through our consent banner, we will not send audience signals or conversion data to advertising platforms. You may also set your browser settings to reject or disable cookies or web beacons. Please note that without enabling these features, your experience of the Website may be affected. Please see the Help section of your browser for instructions on managing security preferences.

Pursuant to Section 1798.83 of the California Civil Code, California's Shine the Light law, residents of California can obtain certain information about the types of personally identifiable information that companies with whom they have an established business relationship have shared with third parties for direct marketing purposes during the preceding calendar year. If you are a California resident and would like to request a list of the third parties to which we have disclosed certain personally identifiable information as defined under California law, please contact us at the address above.

Pursuant to the California Consumer Privacy Act and the California Privacy Rights Act (collectively referred to herein as the "CCPA"), you may have certain rights granted to you, if your personally identifiable information is "personal information" as defined and protected by the CCPA. If applicable. such rights include:

We reserve the right to verify your identity before we process any of the aforementioned requests relating to your personal information. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.

You have the right to request that we disclose to you the personal information that we collect, use, disclose, and sell. To submit a verifiable consumer request to know, you may call us at 800-776-5646 or email us at security@boberdoo.com with "CCPA Right to Know" in the subject line and in the body of your message. In certain circumstances, we may not be able to provide specific pieces of personal information (e.g., if such disclosure creates a substantial, articulable, and unreasonable risk to the security of such personal information or our business systems).

You have the right to request that we delete any of your personal information that we collected from you and maintained, subject to certain exceptions. In certain instances where we are not required to comply with your request for deletion, we will let you know. To submit a verifiable consumer request to delete, you may call us at 800-776-5646 or e-mail us at security@boberdoo.com with "CCPA Right to Delete" in the subject line and in the body of your message.

You have the right to request that we correct any inaccurate personal information that we collected from you and maintained. To submit a verifiable consumer request to correct, you may call us at 800-776-5646 or e-mail us at security@boberdoo.com with "CCPA Right to Correct" in the subject line and in the body of your message.

You have the right to limit the use and disclosure of any of the personal information that we collected from you to third parties. To submit a verifiable consumer request to limit, you may call us at 800-776-5646 or e-mail us at security@boberdoo.com with "CCPA Right to Limit" in the subject line and in the body of your message.

• Right to Opt Out. We do not sell your personal information.
• Right to Non-Discrimination. Should you exercise any of your rights under the CCPA, you have the right not to receive discriminatory treatment by us.

We may use or disclose your personal information to a third party for a business purpose. When you grant marketing consent and submit a form on our Website, we may share the following with advertising platforms (Google Ads, Meta, LinkedIn, Reddit, Microsoft Ads, and OpenAI / ChatGPT Ads) for the purpose of measuring advertising effectiveness:

• Advertising click identifiers associated with your visit (such as gclid, fbclid, li_fat_id, msclkid, rdt_cid, and oppref)
• A cryptographic hash (SHA-256) of your email address, if provided (your raw email address is not shared)
• The type of form submitted (e.g., demo request, contact inquiry)
• The date and time of the form submission

When you grant marketing consent and visit a page that is part of an active retargeting campaign, we may also share the following anonymous audience signals with advertising platforms (Meta, LinkedIn, Reddit, Microsoft Ads, and OpenAI / ChatGPT Ads) for the purpose of building remarketing audiences (Google Ads remarketing uses a separate client-side script disclosed in the "Cookies and Tracking Technologies" section above):

• An anonymous visitor identifier randomly generated by our Website (not your real name, email, or phone number)
• The page path you visited (e.g., /pricing)
• The advertising click identifier that originally brought you to our Website (if any)
• The traffic source and medium (e.g., organic, paid, social), country-level location, and device class

We do not share your email address, telephone number, name, postal address, or IP address with any advertising platform. Where an email address is involved (for conversion measurement only), it is hashed using SHA-256 before transmission. The above sharing is suppressed entirely when your browser sends the Global Privacy Control signal (Sec-GPC: 1), as described in the "Do Not Track, Global Privacy Control, and CalOPPA" section.

We may also share your personal information with service providers who assist us in operating our Website, processing your requests, or analyzing Website usage. We may disclose visitor information if required to do so by law or to comply with state or federal laws or requests by law enforcement or governmental agencies.

In the preceding twelve months, we have disclosed the following categories of personal information to third parties for a business purpose: identifiers (hashed email addresses, randomly generated visitor identifiers, and advertising click identifiers), and internet or other similar network activity (form submission conversion events and page visit events on campaign-tracked pages).

This Privacy Policy was last updated: June 2026.