Lead Distribution Logic

Lead distribution software allows you to automate all of your lead business's back-office tasks — from tracking and segmenting incoming leads to matching, distributing, and selling them to your buyers. However, a standard lead distribution process only works for a handful of lead companies. Virtually every lead company does things a little differently and has very specific needs that must be met to remain profitable.

We provide several unique lead distribution options designed to cater to your existing distribution practices — or to be adopted as new ways to optimize your lead flow and maximize your revenue.

The most common lead distribution by priority setup is round-robin distribution. By setting each buyer to the same priority, your system will automatically distribute on a round-robin basis. This means that the buyer that has gone the longest time since buying a lead will be offered the next lead. Learn more about the different types of priority distribution logic.

Distributing your leads based on weighted logic gives you a more sophisticated way to deliver leads to buyers with varying commitments. Simply put, weighted logic allows you to automatically distribute leads to each filter set based on who is furthest from meeting their target. Before each lead is matched, your system 'weighs' the need of each filter set based on the monthly and/or daily targets that you set and awards the lead to the filter set with the lowest distribution percentage. When a lead enters your lead distribution system, all matching filter sets are gathered and the monthly distribution percentage calculation is performed. This calculation compares the amount of leads received by each filter set for the current month vs each filter set's monthly target, giving each filter set a distribution percentage. Learn more about weighted logic distribution.

With ping post scenarios, your system collects the bids in every ping response to assemble the highest possible pricing scenario for each lead. When doing so, the system applies the business rules associated with each buyer, taking into account unique bidding strategies, buying schedules, exclusivity settings and more to determine which buyers qualify for each scenario. Learn more about different scenarios for distribution logic.

Distributing your leads based on earnings per lead allows you to route your leads by best price based on a calculation of the actual earnings you've received from each individual buyer rather than the static price that each individual buyer is willing to pay. This is most common when routing phone calls in which a buyer can accept a lead at a static price, but then reject that lead and end up paying $0. Learn more about Earnings Per Lead distribution logic.

Lead distribution by price allows you to sell every lead for its maximum value. This is done using the lead distribution technology called ping post. With ping post, partial lead information is pinged to your network of lead buyers. Based on the partial information provided, buyers determine if they want to purchase the lead and, if so, at what price. The buyers return a response with their bid. These bids are gathered, the lead is sold to the highest bidder(s), and the full lead information is posted to the buyer. When you distribute your leads based on price, the highest bidder will always receive the lead. This allows you to maximize your revenue on every lead you sell. Learn more about best price distribution logic.

Waterfall lead distribution is a specialized option used primarily in the Payday Loan vertical. With this process, your lead distribution system attempts to sell each lead at the highest price utilizing pricing tiers and criteria that are agreed to by your buyers. When a lead enters your lead system, it is posted to the highest-priced matching filter set. If the lead is not accepted, it is posted to the next highest-priced filter set. This process continues until you reach a pricing tier at which at least one buyer agrees to purchase the lead. Learn more about waterfall distribution logic.