<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1248981033026412&amp;ev=PageView&amp;noscript=1">

Multiple Distribution Logic Variations

Route leads based on priority, price, weighted logic or a custom process you define.

Unique Filtering Options For Each Buyer

Create custom filter sets for each buyer to define exactly what they can buy at what price.

Custom CRM and LMS Integrations

Post leads into any CRM or Lead Management System.

Multiple Billing Options

Track line by line transactions with invoicing and automated re-billing options.

Unlimited Admin Partner and Vendor Logins

Complete accounts for each of your vendors and partners to track their activity.

CTA

boberdoo’s Advanced
Lead Distribution Software

If you're looking for a complete lead distribution system that will not only save you time but also present you with new revenue generating opportunities, you can do no better than boberdoo. Our lead distribution software has been helping lead companies grow their businesses since 2001. Whether your current solution is lacking the features or scalability you require or if you're starting a new lead business entirely, we would be happy to help you make the transition to the most complete system on the market.


Trust the Industry Leader in Lead Distribution Software

Whether you are a 1-man organization or a company that generates thousands of leads per day, our lead distribution software will save countless hours and position you to maximize your revenue on every lead. You will save time, serve your clients better, optimize lead matching and delivery, and increase the overall image of your lead company by utilizing a boberdoo.com lead system. Since 2001 traditional lead generation companies, direct marketing firms, media and advertising agencies and advanced publishers have utilized our software to grow their business. You have enough things to worry about in the lead industry, your lead distribution software shouldn’t be one of them.boberdoo lead distribution software

 

Multiple Distribution Logic Options

Our premium lead distribution software gives you complete control over how leads flow through your system. Here's a few of the logics we offer, but if you want to learn more about each or see more that we have, check out his page, or to see the different logics in action, check out our webinar!

  • Priority-based routing  also sometimes known as Round Robin, when there are equal lead values as opposed to multiple priority values, relies on manually assigned priority levels to determine lead routing.
  • Price-based distribution functions like a real-time auction house for leads, where the highest bidder wins; when a lead enters the system, it triggers an instant auction among qualified buyers.
  • Earnings-per-lead (EPL) distribution revolutionizes phone-based lead routing by incorporating real-time performance metrics into distribution decisions.
  • Weighted distribution logic is based on buyer capacity and targets. It is similar to the priority distribution method but is a more complicated version. 
  • Waterfall distribution creates a sequential routing hierarchy in which leads flow from top-tier buyers to subsequent tiers based on specific criteria.
  • Custom distribution processes is for when none of the above lead distribution methods fit the use case, the custom logic method is an option. This method is a component of the boberdoo system. We take pride in our extreme flexibility in all lead types and filters to satisfy our clients. As long as your case doesn't end the decision tree with "...it depends.." we can build a customized lead distribution method that suits the needs of your leads and buyers. Ask us about it here.

best price lead distribution logic

Precision Lead Filtering Technology

boberdoo's lead distribution software creates sophisticated filter sets that match the right leads with the right buyers:

  • Define exact acceptance criteria for each buyer within the lead distribution software
  • Set custom pricing based on lead attributes
  • Configure time-of-day and day-of-week routing preferences
  • Implement geographic restrictions and target parameters
  • Control lead volume with automated daily, weekly, and monthly caps

 

Integrate With the Tools You Already Use!

Our enterprise-grade lead distribution software effortlessly connects with your existing tools. Check out this page to see a list of outside services we already integrate with, or see it in action on our integrations webinar!. Otherwise, if you use it, there's a good chance we can integrate with it. Request a demo to find out!

  • Post leads into any CRM or Lead Management System
  • Custom API integrations for specialized platforms
  • Real-time data synchronization through our lead distribution software
  • Flexible data mapping to match any system requirements

Outside Services Banner

Comprehensive Billing Management

Streamline your financial operations with our advanced lead distribution software platform. On our billing walkthrough webinar, see all our billing features in action, such as manual transactions, auto-rebilling, invoicing, reporting, webhooks, and gateways!

  • Track transactions line-by-line with detailed reporting
  • Generate and send automated invoices through the lead distribution software
  • Implement recurring billing schedules
  • Manage credit limits and payment tracking
  • Export financial data for accounting systems

boberdoo outside service integrations

Multi-User Administration

Our lead distribution software provides secure, role-based access to your entire ecosystem!

  • Unlimited admin logins for your team
  • Custom partner portals for each buyer
  • Dedicated vendor logins to monitor lead flow
  • Granular permission controls for security

Lead Distribution Software FAQs

What is lead distribution?

Lead distribution is automatically or manually routing incoming leads (potential customers or prospects) to specific salespeople, teams, departments, or third-party buyers based on a set of rules or criteria.

How do you distribute leads?

Lead distribution is the process of sending new leads to the right sales rep, team, or buyer.

How it works:

Collect the lead – from a form, call, or ad.


Apply rules – based on location, lead quality, round-robin, or buyer bids.


Send the lead – to a CRM, sales rep, or partner via email, text, API or software.


Automate it – with tools like boberdoo, Salesforce, or HubSpot to save time and boost conversions.

What is boberdoo?
boberdoo.com is a  lead distribution system and has in business since June of 2000. Over the past 25 years, we have continually provided the reliability and flexibility needed to grow your lead business. The system allows you to automate the daily tasks of distribution, lead management, accounting, billing and reporting with built-in abilities to handle inbound/outbound phone routing, ping post and traditional web leads.
What industries can I do business in?

Insurance – Auto, health, life, and home insurance companies use lead distribution to route quotes and applications to agents or buyers in real time.


Home Services – From roofing and HVAC to pest control and plumbing, lead sellers connect homeowners to contractors based on ZIP code, service type, and availability.


Financial Services – Mortgage, personal loan, and debt consolidation leads are distributed to lenders based on credit criteria, state licensing, and pricing.


Education – Schools and programs buy student leads based on location, program of interest, and start date.


Legal – Law firms use lead distribution for case types like personal injury, employment law, or mass torts.


Health & Medicare – Lead buyers in this space rely heavily on consent tracking and compliant routing for highly regulated fields.


While these industries are among the most common, boberdoo can work in any industry. Whether you're selling leads for B2C services or running a niche B2B marketplace, boberdoo is flexible, customizable, and built to handle complexity. We've seen everything, from solar panels to senior care, and we’re always up for the challenge. If you’ve got leads, boberdoo can help you manage, distribute, and monetize them.

What is lead distribution software?
Lead distribution software is a specialized system that automates the routing, assignment, and management of leads across your sales organization or to external buyers. It ensures leads are delivered to the right recipients based on customizable criteria, helping businesses maximize lead conversion opportunities and revenue.
How does lead distribution software differ from a CRM?
While CRMs (Customer Relationship Management systems) focus on managing customer relationships throughout the entire lifecycle, lead distribution software specifically optimizes the routing and initial assignment of leads. Many lead distribution software solutions integrate with CRMs, with the lead distribution software handling the complex rules for lead routing while the CRM manages ongoing customer interactions.
What types of businesses benefit most from lead distribution software?

Lead distribution software is particularly valuable for:

  • Lead generation companies selling leads to multiple buyers
  • Companies with multiple sales teams or territories
  • Insurance and mortgage brokers routing leads to agents
  • Home services companies distributing leads to contractors
  • Educational institutions routing student inquiries
  • Any business dealing with high lead volumes requiring sophisticated routing
Can lead distribution software handle different types of leads?
Yes, advanced lead distribution software like boberdoo's supports multiple verticals or lead types within a single system. Each vertical can have its own unique routing rules, filters, and buyer networks, allowing you to manage diverse lead generation businesses through one platform.
Can lead distribution software handle high volumes of leads?
Yes, enterprise-grade lead distribution software is designed to process large lead volumes with minimal latency. boberdoo's system can process thousands of leads per minute, making it suitable for high-volume lead generation businesses of any size.
Is programming knowledge required to use lead distribution software?
No, professional lead distribution software like boberdoo's features user-friendly interfaces that allow non-technical users to configure routing rules, create filter sets, and manage the system without coding knowledge. For more advanced customizations, our technical support team can assist.
How does lead distribution software increase sales efficiency?

Lead distribution software improves sales efficiency by:

  • Reducing lead response time from minutes/hours to seconds
  • Ensuring leads are matched with the most appropriate sales representative
  • Eliminating manual lead assignment processes
  • Preventing leads from falling through the cracks
  • Providing real-time analytics on lead flow and performance
What is Ping Post?

Ping post is a method used in lead distribution where lead sellers "ping" (send partial lead info) to multiple buyers, who then "post" (bid or accept) if they want the full lead. The seller then delivers the full lead to the highest bidder or the best-matching buyer.

Ping: The lead seller sends limited info (e.g., ZIP code, lead type, credit score range) to several buyers in real time.

Post: Buyers respond with a bid (price) or decision to accept or reject the lead.

Match: The lead goes to the top buyer—based on price, priority, or rules—and the full details are delivered.

 

Explore boberdoo Lead Distribution | 855-365-5992