Boost Auto Lead Conversions with Smarter Forms
The Problem: Auto insurance lead forms can suffer from higher abandonment rates, ranging from too many fields to fill out to having to enter vehicle information manually (Make, Model, Year), which can make the forms feel slow, tedious and easy to fat-finger numbers or letters. This directly costs lead sellers' revenue.
The Solution: boberdoo's new Custom Form Fills for Auto Insurance feature for the Form Builder introduces a dynamic car insurance form in which the Model and Year options automatically update based on the Make selection.
The Benefit: A faster, simpler user experience (UX) and higher data accuracy translate into better conversion rates for the lead seller. You can use standard dropdowns or engaging car logos/images.
Key Feature: The system is powered by the Form Builder and enables clients to use a vehicle selection process across single- or multi-page forms with minimal effort.
The Lead Seller's Challenge: Losing Revenue at the Form
Lead sellers can see a drop-off rate when users become most frustrated,
such as forcing users to manually enter their vehicle's Make, Model and Year. Or a form that requires a user to scroll through hundreds of vehicle options, only to find the following field requires the same lengthy scroll, can cause form abandonment. This poor user experience (UX) not only lowers your conversion rate but also generates leads with incomplete or inaccurate data, which ultimately lowers buyer appetite and Ping Post success rates.
Your profitability is directly tied to the speed and accuracy of your forms. A complex, poorly designed form is not just a nuisance; it's a direct constraint on your lead volume and revenue.
The boberdoo Solution: Dynamic Make Model Year Display Form
boberdoo's new Custom Form Fills for Auto Insurance feature directly addresses this core pain point by making the vehicle data entry process dynamic.
This feature transforms static forms into dynamic car insurance forms that adapt in real time to the user's input. It displays make and model dynamically in a form using data that is always accurate and relevant.
How the Dynamic Display Works
When a user selects a vehicle Make (e.g., 'Ford'), the system instantly filters the database and updates the Model field to display only Ford models. Selecting a specific Model (e.g., 'F-150') then instantly narrows the Year options to only those years the F-150 was produced.
This dynamic logic eliminates the possibility of the user selecting an incorrect or non-existent combination (e.g., a '1995 Tesla Model S'), dramatically improving data quality and reducing buyer refunds.
Flexible Deployment: UX That Converts
This feature is fully integrated into the Form Builder, giving lead sellers complete control over the user experience:
- Deployment Flexibility: The entire Make, Model and Year selection can be contained on a single page or spread across multiple pages of a multi-step form to reduce perceived friction, for example, Make on Page 1, Model on Page 2, and Year on Page 3.
- Visual Options: You are not limited to standard text-only dropdowns. The Form Builder allows you to configure the fields to display:
- Standard Dropdowns: Clean, simple and fast for users who know their vehicle.
- Image/Logo Selection: For maximum engagement, you can replace the text Make dropdown with car logos (e.g., a Ford logo, a Toyota logo, etc.). This visual approach speeds up form completion and makes it more engaging, especially on mobile devices.
The technical complexity of maintaining and updating the vehicle database is handled entirely by the boberdoo platform, leaving you to focus on optimizing your conversion funnels.
See It Live: Experience the Dynamic Car Insurance Form
The best way to understand the business value is to experience the simplicity firsthand. Below, we've embedded a live example of the dynamic car insurance form. Test the functionality to determine how fast and smooth the end-user's Make, Model and Year selection process is.
-Deploy at the Speed of Business: Implement complex "Make-Model-Year" cascading logic in minutes, not weeks.
-Marketing Controls the Funnel: Your team can build, test and optimize forms without writing a single line of code.
-Instant Optimization: A/B test visual car logos versus text dropdowns immediately to see what drives higher conversions.
Frequently Asked Questions (FAQ)
Q: Is this feature available for both single and multi-page forms?
Yes. The dynamic car insurance form logic is fully integrated and can be used in single-page forms or across multiple steps of a multi-page form built with the Form Builder.
Q: How does this help with data accuracy?
By dynamically filtering the Model and Year fields based on the Make, the form automatically prevents users from selecting impossible or non-existent combinations, ensuring the collected vehicle data is constantly verified and accurate.
Q: Can I use this data for my Ping Post system?
Absolutely. The clean, accurate vehicle data collected through the dynamic car insurance form is immediately ready for distribution through your Ping Post system, optimizing buyer matching and maximizing your revenue per lead.
Next Step
Stop losing money to poor user experience. It's time to leverage intelligent automation to drive your conversion rates higher.
Schedule a Demo to see our Form Builder in action.