The business-to-business (B2B) industry is a bit abstract if you think of it as one singular thing. However, if you stop and picture all of the potential industries that are easily tied into the term B2B, you can come up with a long list of independent products and services that tie together perfectly. Let’s think about a new business as an example and all of the things this business needs to get up and running. First, this business needs to legally form, which brings in the legal sector. It may also need a physical location which requires the services of a commercial real estate broker. Maybe the business needs help with its web site design or hosting or is searching for an accounting service or insurance. As you can see, this list can go on forever. Because of this, anyone that can set up a large network of B2B product/service providers would be in the perfect position to assist these businesses. With all the needs and obligations of the people that run these businesses, someone that can hunt down options and quotes for them would be an invaluable resource. That’s exactly where B2B lead generation comes into play.
The B2B market is a great opportunity for lead companies that are looking for a niche market. Unlike mortgage, debt, or insurance, B2B leads have countless business verticals that can spark the idea of buying leads. Additionally, there are fewer regulations to worry about when marketing to businesses, versus marketing to consumers. B2B leads can range from credit card processing leads to website design and everything in between. The prices can range from a few dollars to hundreds per lead, depending on the vertical. While it may be more open-ended than other lead verticals, B2B leads certainly have the potential to be just as profitable.
Generating B2B leads works the same way that most lead verticals do. You prompt the customer to either fill out a web form or call your marketed number and the lead is routed in real-time to one of your buyers. This will also work if you buy B2B leads from a 3rd party and resell them. However as discussed above, the ability to tie in multiple verticals makes B2B leads perfect for cross marketing multiple offers to each individual lead. This certainly gives you the opportunity to maximize your revenue on every lead you generate.
The boberdoo system and it’s lead distribution features are the standard in the industry. With the most advanced distribution options, custom deliveries to any CRM or LMS and a plethora of billing options, boberdoo provides a complete back end system for running not only your B2B vertical, but your entire lead business. Generating B2B leads with multiple lead types is simple with boberdoo.com. You define your lead types and boberdoo.com builds your system around those specifications. If you are looking to upgrade your lead generation business or break into the B2B vertical, you can do no better than boberdoo.com. If you would like to discuss B2B leads or the boberdoo lead distribution system, please give us a call at 800-776-5646.
boberdoo.com builds lead distribution software for lead generation companies. We also have a few other services such as leadQC. We DO NOT SELL B2B leads. If you are looking to purchase leads, please submit an inquiry and tell us who your current suppliers are and we can make introductions to boberdoo clients in that vertical.