Outages Are Inevitable, Here's How We Keep You Moving

Outages Are Inevitable, Here's How We Keep You Moving

If you were paying attention last week, you probably noticed that AWS experienced another outage. While cloud services help businesses operate, the truth is that outages, no matter how rare, are inevitable.

At boberdoo, we weren't hit by this outage, but we've been through this before. Remember the 2017 outage? We learned a lot then about how to keep lead operations running smoothly, even when our external services go dark. And that experience is exactly why our Outside Services system is designed to handle outages gracefully.

How Outside Services Rules Protects Your Lead Flow

Many of our clients use Outside Services to score and append leads before deciding whether to purchase them. For example, a typical workflow involves sending a lead to TrustedForm to verify proof of consent. Typically, TrustedForm returns a certificate that confirms the lead is ready for follow-up. But what happens when TrustedForm, or the platform hosting it, goes down?

That's where the customization rules within Outside Services shine. When a call to an external service ends in an error, you get to decide what happens next:

• Reject the lead: If proof of consent is absolutely required, leads that can't be verified are automatically rejected.
• Continue anyway: If the service is "nice to have," the system can move on to the next scoring service or process the lead in good faith.
• Flexible "what if" scenarios: Each service can have multiple options for handling responses that are missing or incomplete. So that your operations continue without manual intervention, even during an outage.
  

During the recent AWS disruption, calls to TrustedForm temporarily ended in errors. Thanks to these rules, our clients could decide whether to pause or continue lead processing based on their business priorities. For many, lead flow didn't skip a beat since these rules were already set up.

Outages Are Like Thanos

Outages, much like Marvel's infamous villain, are inevitable. But just as heroes find a way to work around challenges, boberdoo's Outside Services allows you to keep scoring, appending and purchasing leads, even when the systems you depend on are temporarily offline.

We've been through this before, and we know it will happen again. That's why Outside Services isn't just about convenience, it's about resilience.

Want to see how Outside Services can protect your lead operations, even when the cloud goes dark? Request a demo, and we'll walk you through it!