A Privacy Risk Framework for the Lead Generation Industry

With over twenty years of experience operating in the Leads Generation Industry, boberdoo is intimately familiar with the ever-increasing importance of data security and privacy and its role in our ecosystem. Privacy risk management, in particular, has become an essential capability that industry participants can leverage to the benefit of their businesses, their partners and consumers alike.

Privacy is a priority for us as it is, and should be for all of us in the Lead Generation Industry ecosystem. We present the following Privacy Risk Framework for your consideration and use in developing a privacy risk management program for your business. Whether you are just beginning your privacy journey or assessing your current privacy program, this framework is a good place to start or enhance your privacy protection initiatives. The framework components cover the following topics:

  • A definition of data privacy
  • The reasons for adopting a privacy risk framework
  • Makes a distinction between security and privacy
  • Includes a set of checklists based on the NIST Privacy Framework
  • Presents a variety of methods for treating privacy risk
  • Maps boberdoo Lead Management System features to core functions of the privacy framework
  • Concludes with a list of references and resources for continued exploration

Download Our Privacy Framework

We welcome you to download the framework and customize it to suit your business’ individual needs as a complement to your existing security and privacy practices. Regardless of the size of your organization, privacy risk management is crucial to the future success of our industry. All businesses should consult with their designated privacy officer or attorney regarding all privacy-related matters. We wish you success on your privacy journey and a prosperous year ahead.