While not nearly as large as the $800 billion life insurance industry, the final expense sub-category is still a profitable market. Final expense insurance is typically purchased as a supplement to traditional life insurance plans or as an alternative for elderly individuals who never purchased life insurance. While both types of insurance are set up to assist with funeral and other end of life expenses, final expense policies typically hold a lower face value. Many insurance brokers actively pursue final expense lead services, which has created a market for lead generation companies to fill.
Final expense leads are very similar to life insurance leads. Like generating life insurance leads, generating final expense leads via inbound calls, utilizing live transfers and advertising via direct mail are typically more successful techniques for this demographic. Operating in this vertical also gives you the opportunity to promote cross offers to life insurance and other related lead verticals. After generating a final expense lead, a simple cross-offer campaign can help you turn the same lead into a life insurance, medicare supplement, or senior care lead.
Generating final expense leads works the same way that most lead verticals do. You prompt the customer to either fill out a web form or call your marketed number and the lead is routed in real-time to one of your buyers. This will also work if you buy final expense leads from a 3rd party and resell them. For the most part, final expense is a ping post vertical which means your business will need specific software that can handle all real-time bid calculations, deliveries and billing. Additionally, if you plan on generating calls or utilizing live transfers, you will need lead distribution software with these capabilities.
The boberdoo system and its ping post and call routing technologies are the standard in the industry. With the most advanced ping post options, complete call routing and live transfer capabilities and a plethora of billing options, boberdoo provides a complete back end system for running not only your final expense lead vertical, but your entire lead business. If you are looking to upgrade your lead generation business or break into the final expense vertical, you can do no better than boberdoo.com. If you would like to discuss final expense leads, ping post, call routing or the boberdoo lead distribution system, please give us a call at 800-776-5646.
We DO NOT SELL final expense leads. If you are looking to purchase leads, please submit an inquiry and tell us who your current suppliers are and we can make introductions to boberdoo clients in that vertical.