Lead Distribution

The first main factor in determining lead distribution is the lead vertical. In many verticals, like debt settlement, the lead generation company sends the lead's information to the buyer as long as it meets the predetermined qualifications. The lead distribution method may be email, text or a post to the buyer's client relationship management (CRM) software.

In other verticals however, like home improvement, ping post is a common lead distribution method. The lead generation company will initially send only part of the lead information (zip code and project type for the home improvement lead type example) to the buyer. The buyer's system can then reply with a "yes, with price" or "no" to the lead generation company, who can then send the full lead information to the buyer. The boberdoo.com system allows you to "ping" all of your buyers, gather the responses and then distribute the lead to the buyer that will maximize your revenue.

Still other verticals require very specialized distribution options. Payday, for example, utilizes a "waterfall" delivery. In this method, lead generation companies deliver all of the lead's information to the potential buyer with the highest priority whose system then responds back. If the response is negative, the boberdoo.com system will automatically attempt delivery to the next highest priority client and continue down the "waterfall" until all potential buyers have responded.

Not all lead distribution just involves sending lead information from one system to another. It can be calls too. With the boberdoo.com system, a lead generation company can market 800 numbers and then route the incoming calls to intake centers, internal qualifiers or directly to the buyer's sales representative.

The next question about lead distribution is the exclusivity of the lead. Will the lead be sold to one buyer only? Then it is an exclusive lead. But many lead companies decide to sell leads non-exclusively or semi-exclusively instead, hoping to maximize the revenue earned on each lead. As with all things in the lead industry, this decision is often vertical-specific. With a boberdoo.com system, a lead company can create custom business rules to distribute its leads in any manner it wants.

Our lead distribution system allows the end user to select the exact type of lead format that they would like to receive. One person may require an html file, others may want a fax, a .csv attachment and some may want a .pdf. The boberdoo.com lead system allows the end user to select their own type of lead distribution and the format can be changed at any point. Once a lead enters the system, the buyer will receive the lead in a matter of seconds. To learn more about lead distribution, please call 800-776-5646.