Lead Distribution Done Right

Stop losing leads to slow routing. Send them to your buyers or sales team in under a second.

Speed-to-lead is the only metric that matters. If you're buying or generating leads at volume, every second they sit in a spreadsheet is money down the drain. boberdoo routes each lead to the right buyer or closer in less than 0.4 seconds.

  • Sub-second routing. Leads hit your buyer’s CRM or phone screen before your competitors even open their email.
  • Your logic, automated. Round-robin, weighted distribution, geographic matching, daily caps, or ping-post auctions. You set the rules; we enforce them.
  • Monetize your traffic. Run a fully automated lead marketplace, sell to multiple buyers, or track internal sales loops.
Since2001
Routing leads
0.4s
Avg routing time
99.99%
Uptime, 5-yr

You’re generating plenty of leads. You’re just bleeding them after the form fill.

For companies driving thousands of leads a month, the bottleneck isn't your ad creative or your CPA—it’s what happens in the 60 seconds after a user clicks submit.

Speed-to-lead is tanking your conversion rate.

Every minute a lead sits unrouted, your contact rate falls off a cliff. By the time someone picks it up manually, a faster competitor has already closed the deal.

Bad matching burns your buyers.

Sending a home services lead to a legal buyer? Or a California lead to a Texas sales team? Wrong or sloppy routing burns the clients who pay you and wastes ad spend you already risked.

Lead hoarding and caps are a mess.

Without strict, automated rules, your lead distribution turns into chaos. Top buyers cherry-pick the easy ones, others starve, and your total ecosystem ROI quietly collapses.

You're flying blind on source profitability.

If you can’t see exactly which Reddit ad group, sub-affiliate, or creative generated the lead that actually converted into a payout, you’re just guessing where to scale your budget.

How distribution works

One automated engine between your traffic sources and your buyers.

Ingest leads from anywhere, apply your exact routing logic in milliseconds, and deliver each one to the best-fit destination via webhook, CRM integration, SMS or live phone transfer.

01

Buy & ingest leads

Pull in leads from any vendor, aggregator, or your own marketing — data leads and inbound calls — through one set of standardized endpoints.

  • Lead vendors
  • Aggregators
  • Your marketing
  • Inbound calls
02

Apply your routing rules

Validate, dedupe, and scrub — then match each lead to the right agent by license state, line, territory, round-robin, caps, and performance.

boberdoo engine0.4s avg
line
Auto · FL
license
match state
method
round-robin
cap
25 / day / agent
03

Deliver to the right agent

The lead lands on the matched producer’s dashboard, phone, and CRM in seconds — with overflow rules so nothing ever sits unworked.

  • Dana M.assigned · 0.4s
  • Rob P.at cap · skipped
  • Sara L.no match
  • Jon K.overflow · backup
What you get

Everything your lead desk needs in one platform.

Stop stitching together spreadsheets, a dialer, and a CRM that was never built to distribute leads. boberdoo does it in one place.

01

Instant speed-to-lead

Screen, SMS & warm transfer

Push leads to agents by screen, SMS, and warm phone transfer the moment they arrive — with shark-tank or first-to-claim modes when you want a race.

02

Fair, rule-based routing

You decide who gets what

Round-robin, weighted, territory, license-state, and performance-tier distribution. Set daily caps so volume is spread the way you decide — not hoarded.

03

Sell leads to your agents

Turn your lead desk into a P&L

Run an internal marketplace: charge producers per lead, take pre-payments, set balances, and auto-bill with Stripe or Authorize.net.

04

Validation & compliance

Scrub before you distribute

Trigger TrustedForm, Jornaya, or LeadQC scrubs before a lead is ever distributed, with TCPA consent capture and full delivery records.

05

Source & agent reporting

See what actually converts

See cost, contact rate, and close rate by vendor, line, state, and agent. Kill the lead sources that don’t convert and double down on the ones that do.

06

Plugs into your stack

boberdoo is the hub

Two-way sync with Salesforce, GoHighLevel, Twilio, and your dialer or proprietary CRM. boberdoo is the hub — it never sits between you and your data.

Stop duct-taping your lead business together.

Stop relying on messy spreadsheets, random Zapiers, and CRMs that weren't built to move data at volume. boberdoo does it all in one dashboard.

1

The model, on 10,000 leads a month

Illustrative — we'll rebuild it around your agency's real contact, close, and premium figures during the demo.

  • Lightning-Fast Delivery
  • Advanced Routing & Rules
  • Built-in Billing & Marketplace
  • Compliance & Fraud Scrubbing
2

Same ad spend. Way more revenue.

When every single lead reaches the right destination instantly, your contact and close rates climb automatically—without you spending an extra dime on traffic.

  • The Status Quo: Slow or manual routing means an average contact rate of ~35%.
  • With boberdoo: Instant, automated routing bumps contact rates closer to ~60%.
  • The Result: That’s over 2,500 more leads actually spoken to every month on the exact same ad budget.
Heavy-duty infrastructure trusted by top media buyers and lead generation teams since 2001.

Over 36 Billion pings processed. We don't break under high volume.

25+
Years operating
~36.5B+
Pings processed
99.99%
Uptime, 5-yr
Your stack
Never between you and your data

What businesses ask before switching.

Yes. You can hook your ad forms, landing pages, or third-party affiliate networks into one unified pipeline via API or webhooks.

Decisions happen in well under a second (0.4s average). Your buyer gets the lead payload or phone routing practically the moment the user hits "submit."

Absolutely. You can run an internal distribution network or a commercial lead-gen operation. Set custom pricing per vertical, take pre-payments, and auto-bill your buyers through Stripe.

As complex as you need. You can filter by zip code, specific form answers, budget limits, daily caps, or even set up dynamic ping-post bidding trees to get the highest price for every lead.

boberdoo integrates two-way with Salesforce, GoHighLevel, Twilio, and most dialers and proprietary CRMs via API. It acts as the routing hub on top of your existing stack — your data stays yours.

Most agencies are routing live leads within days, not months. You get a dedicated onboarding specialist who configures your rules, connects your sources, and trains your team.

See it on your own leads

Stop bleeding lead revenue. Let us show you how it works.

Book a quick, no-BS live demo. We can even route a sample of your actual lead flow during the call so you can see the speed, logic, and interface for yourself.

  • Route a sample of your real lead flow during the demo.
  • Your stack, your data, your buyers — boberdoo never gets between you and them.
  • Get live fast with a dedicated onboarding lead.

Prefer to talk? 800-776-5646 800-776-5646