Lead Exclusivity
One of the best features of the boberdoo lead distribution system is the flexibility you have when routing leads that match to multiple buyers. With boberdoo, the total number of times a single lead can sell is set at the Source (SRC) level. You can also set rules on a partner by partner basis that determine exclusivity and charge different prices for exclusive vs. non-exclusive leads.
Lead Exclusivity Within boberdoo
The standard distinction between exclusive and non-exclusive leads is fairly basic, but with the boberdoo lead distribution system, there are options relating to lead exclusivity that allow you to further customize your distribution practices.
Exclusivity Options
Exclusive Leads
Exclusive leads are sold one time to a single buyer. You can route exclusively in two ways.
Exclusive: Source Side
Set the Partner Per Lead field to 1 in each Source (SRC) setting. Any lead entering via this source will only attempt to sell one time.
Exclusive: Partner Side
Build filter sets to only accept leads if they are not sold to additional partners. In the filter set, set the Exclusivity field to Exclusive. Even if the source allows multiple sales, the system will not attempt to match the lead again after selling through an exclusive filter set.
Non-Exclusive Leads
Non-exclusive leads can be sold more than once, handled in two separate ways.
Non-Exclusive: Source Side
Set the Partner Per Lead field to two or more in the Source (SRC) setting. The incoming lead will attempt to sell to the designated number of buyers. If Partner Per Lead is set to five but only three filter sets match, the lead sells three times.
Non-Exclusive: Partner Side
Build partner filter sets with the Exclusivity field set to Non-Exclusive. The source must have a Partners Per Lead setting of at least 2. A lead will only match to a non-exclusive filter set if it also sells to at least one other buyer (minimum two sales total).
Semi-Exclusive Leads
A semi-exclusive lead can be sold a maximum of two times, but may also sell to just one buyer. The source must have Partners Per Lead of at least two. In the filter set, select Semi-exclusive. When matched, the lead will only be eligible to sell one additional time even if the source allows more.
Exclusivity Based on Best Price
boberdoo also offers an option that checks whether the lead will sell for more exclusively vs. non-exclusively, ensuring maximum revenue. This feature is known as Ping Post with Scenarios and is only available for ping post lead types.
Frequently Asked Questions
Leads sold one time to a single buyer. Set via the Source Partner Per Lead field or via Exclusive filter sets on the partner side.
Leads that can be sold more than once. Requires Partners Per Lead of at least 2 on the source. Partner filter sets must be set to Non-Exclusive.
Leads that can be sold a maximum of two times but may also sell to just one buyer. Requires Partners Per Lead of at least 2 on the source.
Yes. Ping Post with Scenarios checks whether a lead will sell for more exclusively or non-exclusively. This feature is only available for ping post lead types.
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