If you are in the lead generation space, you should check out this webinar by Scott all about PingPost. It's a really comprehensive guide to the process, covering everything from the different options for lead distribution to the outbound side of lead generation. Scott goes into great detail about how to set up and manage a lead generation system effectively, and it's a must-watch for anyone looking to get started.
In this video, Scott and Brett discuss lead generation and the process of pinging and posting leads sequentially and simultaneously. They also talk about margin calculations, fake ping prices, and bid experiments for AB testing different margins and lead prices. They also mention the various AI models and experiments, such as the demand-based AI model and bid modifier. Finally, they discuss the dashboard associated with the experiments and the ability to set rules.
This is a great video for anyone wanting to optimize their Ping Post for calls and increase your conversions! In this webinar, Brett and Scott cover everything you need to know about Ping Post for calls. They start with an overview of the process and how vendors can ping your system for a dynamic bid using a postman example. Then, dive into setting up the system and calculating bids, including how to sell calls to partners dynamically and the difference between duration and minutes. Everything in the Leads tab related to Ping Post for calls is gone over. Finally, the webinar wrap ups with a discussion on EPL, a fixed price buyer use case for dynamic vendors.
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