Web Campaigns: Sold Leads Payout

The boberdoo web campaigns feature was designed to help you manage every aspect of your web campaigns. Our platform allows you to track and manage all affiliate activity and billing transactions while utilizing boberdoo’s advanced lead distribution capabilities to deliver leads to your buyers in real-time.

With traditional affiliate networks, you are forced to fire pixels and pay out to your affiliates/publishers every time a lead hits your confirmation page. This constrains you to a rigid pricing structure that likely does not align with the way a lead generation company sells leads. We have developed four unique campaign and payout options that allow you to price and market your offers in the method of your choosing.

With the Sold Leads payout type, your boberdoo system will only include a pixel in the response when the submitted lead enters the system and matches (sells) to a buyer. Any leads that go unmatched (unsold) will not include the pixel in the response and not show up in the vendor admin section.

Assume you run an offer on student debt consolidation leads. Your buyers will only buy leads with at least $10,000 of student loan debt. When a lead with $20,000 of debt enters, it matches to your buyers and a pixel triggers payout. When a lead with $8,000 of debt enters, it goes unmatched and no pixel or payout is triggered.

This logic applies to any field you wish to filter on. For example, if your buyers do not accept leads from California, all California leads will go unmatched and no pixels or transactions will be triggered. The Per Lead (Sold Leads) campaign type is just one of four campaign types in boberdoo web campaigns.

One example of an alternate campaign is the Bucket Payout. With this campaign type, you set a Bucket Payout Amount and a Bucket Payout Margin. Your affiliate must generate the total revenue (minus your margin) before the bucket tips and triggers the pixel to fire.