Lead Distribution by Earnings Per Lead (EPL)
Earnings Per Lead (EPL) distribution routes leads based on actual earnings received from each buyer rather than static prices. This approach is particularly relevant for phone call distribution, where buyers may reject leads after acceptance, resulting in $0 payment.
How It Works for Inbound Phone
The system tracks average Earnings Per Lead for each buyer’s filter set by calculating total amount paid divided by calls attempted. This metric dynamically updates and prioritizes buyers with better completion rates.
Three Success Requirements
- Caller remains on the line
- Buyer answers the phone
- Call meets minimum duration threshold
Example
Buyer A
Charges $10/call but completes only 2 of 10 attempts = $2.00 EPL
Buyer B
Charges $5/call but completes 8 of 10 attempts = $4.00 EPL. The system routes to Buyer B first despite the lower per-call rate, due to superior conversion performance.
Explore Distribution Logic Options
EPL is just one of many distribution logic options available in boberdoo. Contact us to learn more about optimizing your lead routing.