*Disclaimer: we do not buy or sell leads. This page is an overview of the life insurance lead generation industry.
Life insurance is a $900 billion industry that is only expected to grow over the next five years, according to the IBISWorld Market Research Report. As the median age of the population increases as the baby boomers age and as disposable income continues to rise, life insurance has become a much more desirable and attainable commodity in the US. However, life insurance sales are not nearly as cut and dry as these figures would imply. Unlike closing a mortgage deal where lenders vary very little, selling life insurance (and finding potential buyers in particular) can prove challenging. Because of this, many brokers purchase sales leads to fuel their customer acquisition. This is where lead generation comes in.
More than ever before, life insurance brokers are looking to lead generation companies for their sales leads. This allows brokers to focus on their sales process while leaving the lead generation efforts to the experts. If you are already operating in the life insurance vertical, you know how profitable it can be. If you are not currently generating life insurance leads, now may be the time to break in.
Generating life insurance leads works the same way that most lead verticals do. You prompt the customer to either fill out a web form or call your marketed number and the lead is routed in real-time to one of your buyers. This will also work if you buy life insurance leads from a 3rd party and resell them. For the most part, life insurance is a ping post vertical which means your business will need specific software that can handle all real-time bid calculations, deliveries and billing.
The boberdoo system and its ping post technologies are the standard in the industry. With the most advanced ping post options, custom deliveries to any CRM or LMS and a plethora of billing options, boberdoo provides a complete back end system for running not only your life insurance lead vertical, but your entire lead business. If you are looking to upgrade your lead generation business or break into the life insurance vertical, you can do no better than boberdoo.com. If you would like to discuss life insurance leads, ping post or the boberdoo lead distribution system, please give us a call at 800-776-5646.
Our company builds lead distribution software for lead generation companies. We also have a few other services such as leadQC. We DO NOT SELL life insurance leads. If you are looking to purchase leads, please submit an inquiry and tell us who your current suppliers are and we can make introductions to boberdoo clients in that vertical.