Inside the Lab Faster Sites, Smarter Support and the Future of AI in Lead Gen

Inside the Lab: Faster Sites, Smarter Support and the Future of AI in Lead Gen

Scott Hettman
|August 5, 2026|2 min read

Welcome to the August edition of the boberdoo lab, our monthly series where we pull back the curtain on our development pipeline to show you exactly what we are working on, experimenting with, and building to push the lead generation industry forward. We have been busy behind the scenes, and we have some major updates regarding our tech, our website and our team.

Inside the Lab Faster Sites, Smarter Support and the Future of AI in Lead Gen

A Faster, Smarter boberdoo Website

If the site feels a bit snappier today, that is by design. We have completely rebuilt the boberdoo website from the ground up. To make this happen efficiently, our team collaborated with Claude (AI) to accelerate the design and coding phases. From there, our human team took over for extensive testing to make sure the user experience is flawless.

Building a Faster In-System Chat

We are also currently developing a brand-new chat feature directly within the boberdoo system. This tool is designed to speed up the support process, making it easier and faster to troubleshoot or find answers inside your account. Just like our website rebuild, our team used AI to help code and build the chat feature, accelerating development so we can connect you directly to our live support team even faster.

Expanding Our Support Team

Speaking of human expertise, our support team is expanding. We are thrilled to welcome Ahmed and Kieran as our newest support reps. We are incredibly excited to have them on board and to watch them grow within the company as they help deliver top-tier support.

See you next month in the lab!

Scott Hettman

Sales & Marketing Manager

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