Payday Leads

The Payday Loan (also known as cash advance) industry has changed significantly in recent history. While it used to be a loosely regulated gold mine for lead generation companies, additional government oversight has altered industry standards and areas of operation.

Although the state of payday leads has changed in recent years, it still remains an extremely profitable vertical for many lead generation companies. As much of the payday industry has moved to online transactions, lead companies have been able to grab a portion of the market share and profit.

Payday leads are more complex than most leads. With state, income, ABA, age, military status, employment status, time of day, day of week, payment method, account type, and payment frequency all commonly required, forms are often longer than other verticals. However, this long yet consistent list of fields also means these leads can be sold and delivered on a more granular level.

Payday leads are generated the same way as any other lead. However, there is a unique selling process. Instead of one set price, buyers set up a tiered pricing structure specifying exactly how much they will pay for any given lead.

This pricing model acts like a waterfall with your lead distribution system first attempting to sell each lead at the highest tier. If the buyer rejects the lead at the top tier, your system tries the next tier. This process continues all the way down until the lead is sold.

Payday leads require a sophisticated solution that can handle the tiered (waterfall) pricing structure, custom deliveries to the buyer's lead management system, and click-through URL tracking. The buyer must return a click-through URL, which your system converts into a trackable link.

By bouncing through your lead system, you can track click-through rates, which is very important to your buyers. If they do not see a high enough click-through rate, they will cut you off as a supplier. boberdoo has mastered this entire process since 2001.

boberdoo builds lead distribution software for lead generation companies. We DO NOT SELL payday leads. If you are looking to purchase leads, please submit an inquiry and we can make introductions to boberdoo clients in your vertical.