Reports Guide
Welcome to our guide on navigating your boberdoo reports.

General Reports
These reports cover general functions of the system.
Buying Rate by Filter Set
This report gives the buying rate for leads via ping post that were based on a specific filter set for a set time-frame.
Sales by Filter Set
Shows the partner name, specific filter set, matched pings, total posts, buying rate, post rejects and total sales by filter set.
Sales by Source
Shows the source, total and matched pings, total posts, buying rate, post rejects and total sales by source (SRC).
Basic Profit Report
Covers total profit versus costs, commissions, and unmatched leads. The most basic report you can get; keep track of your leads to make sure you're in the green!
Advanced Profit Report
A more advanced profit report that goes into more depth, including money made from matched leads, sales count, and matched lead cost.
Source Conversion Report
Provides information on each source's leads, including conversion rate, decline, refund, and LeadQC information.
Source Accept/Decline/Refund Report
For each source, shows total accepted, declined, and refunded leads. Get a closer look at each source individually using this report.
Sales Volume Report
Shows how many leads have been sold, split into those that have been sold exclusively and those that have been sold total. Make it easy to keep track of your volume and how it's growing.
Total Profit Report
This report shows the total profit across all lead types and other details such as: sales, cost, commissions, total profit, total pints, net leads, matched lead and unmatched leads.
Unique Sources by Lead Type
Displays how many unique sources a lead type has received information from in alphabetical order. Check out what sources are working for each individual lead type with this report. This report disregards date range.
Lead Reports
These reports cover everything directly related to your leads.
Combined Source Report
A combination of Leads Returned by Source and Lead Sales by Source reports.
Lead Status Report (All Partners)
View all the different lead statuses, such as closed, dead, working lead, etc. based on all partners combined.
Leads by Hour
Displays how many leads are gotten in each hour of the day from the start date to the finish date. Find out which times of day are ideal for your lead sales to optimize your workforce and your pricing. Only looks at start date.
All Lead Types Summary
Most reports within the boberdoo system are broken down by each individual lead type (Health vs. Home Improvement vs. Auto), but this report encompasses all of your lead types into one single report. It then breaks down the total number of pings and posts that have been received by each lead type, and also provides a total number of pings and posts received for your entire lead system.
Rejected Leads by Source
The report identifies leads rejected based on their source.
Filter Set Match Report
Shows what partners and filter sets generate the most matches, as well as how many matches each filter set has received. This report can help trim down any excess filter sets and keep your boberdoo system organized, as well as help your most popular filter sets stand out.
Landing Page Sales & Refunds
Shows numbers of unique leads, flips, refunds, and sales & refund balances for each landing page. This report can help you identify and improve struggling landing pages, as well as point out your most successful pages.
Source Sales & Refunds
Shows number of unique leads, flips, refunds, and sales & refund balances for each source. Find your most successful or refund-heavy sources with this report as a first step to troubleshooting your sources.
Source by State
Shows what sources have sold leads from which states, as well as graphs this information. Find out where your hottest leads are coming from, and what states bring up the most duds.
Lead Status by Source
This report shows the statuses for leads based on what source they are involved with.
Lead Status Report (By Partner)
View all the different lead statuses, such as closed, dead, working lead, etc. based on a by partner basis.
Total Leads by Source
Shows total leads from each available source. Find out which sources are providing the most volume for you here.
Lead Match Summary
Shows how many leads are matched, unmatched, or declined within the specified date range. Quality check the path your leads are taking from a bird's eye view with this useful tool.
Leads Bought by Vendor
Shows how many leads were bought from which vendors. This report can tell you which vendors are pulling their weight and which are not as useful.
Leads Returned by Source
For each source, shows total leads sent, total leads sold, number of flips, leads returned, approved returned leads, and leads declined. Find out which sources are leading to the most refunds with this tool and optimize your volume of successful leads.
Manual Review Approval Rate
Shows a graph of each user and their total approve/decline rate for manually reviewed leads. For vendors and partners with a workforce, this keeps track of who approves which manually reviewed leads and ensures accountability. A lifesaver for those that manually review leads often!
Leads by Day
Shows total, matched, unmatched, declined, and pending leads by day. Keep track of leads at all different stages throughout the week, month, or year and see when your traffic ebbs and flows.
Sales Volume Report
Shows how many leads have been sold, split into those that have been sold exclusively and those that have been sold total. Makes it easy to keep track of your volume and how it's growing.
Landing Page Reports
These reports cover everything directly related to your landing pages.
Landing Page Conversion Report
Shows clicks per landing page and leads per landing page, generating a conversion rate. Also includes CPA and EPC information. Find out which landing pages are hooking your leads in the most, and which are turning away potential revenue!
Landing Page Trends
Provides a graph of total clicks, leads, and declines per day/week/month/year for different landing pages. Also shows each landing page's changing stats over a day/week/month/year as a percentage. This report can tell you which landing pages are winners and which are duds to help maximize your web generation.
Landing Page Refunds
Shows sale and refund information based on the landing page the lead was submitted through. Pinpoint what pages are leading to bogus leads or duplicates to keep your web traffic fresh and interested.
Landing Page Sales & Refunds
Shows numbers of unique leads, flips, refunds, and sales & refund balances for each landing page. This report can help you identify and improve struggling landing pages, as well as point out your most successful pages.
Source Reports
These reports cover everything directly related to your sources.
Leads Returned by Source
For each source, shows total leads sent, total leads sold, number of flips, leads returned, approved returned leads, and leads declined. Find out which sources are leading to the most refunds with this tool and optimize your volume of successful leads.
Source Sales & Refunds
Shows the number of unique leads, flips, refunds, and sales & refund balances for each source. Find your most successful or refund-heavy sources with this report as a first step to troubleshooting your sources.
Source Ping Post Report
Shows a large amount of ping-post data sorted by source, including pings accepted, posts accepted or rejected, priority levels, and total ping-post sales. Allows a closer look at ping-post sources and how often they provide or reject information.
Source Sales by Insert Date
Shows sales and costs of all leads coming through specific sources, sorted by the date the lead entered the system. Also shows the total number of matched/unmatched leads, and profit.
Source Sales by Transaction Date
Shows sales and costs of all leads coming through specific sources, sorted by the date the lead is sold. Also shows the total number of matched/unmatched leads, and profit.
Unique Sources by Lead Type
Displays how many unique sources a lead type has received information from in alphabetical order. This report disregards date range.
Timed Reports with Google Sheets
Check out our video and a step by step walkthrough for setting up timed reports with google sheets in boberdoo.
Error Reports
These reports cover everything directly related to refunds, declines and duplicate leads.
Partner Reports
These reports cover everything directly related to your partners.
You can filter payments by success and failure for your partners and the amounts.
Phone Routing Reports
These reports cover everything about live transfers and phone routing.
Inbound Phone Calls
Shows the number, status, network, source, campaign, vertical and billable minutes.
Caller ID Checks
This report shows the number of caller ID checks.
Inbound Phone Calls By Hour
Shows the campaign name and the total number of calls for each hour.
Inbound Phone Calls By Hour (With Status Filter)
Similar to the Inbound Phone Calls By Hour report, but this one can be filtered by lead status.
Phone Campaign Summary
Shows the campaign names, verticals, phone numbers and the number of calls received.
Phone Routing Detail Report
This report shows pretty much everything you need if you use phone routing. Such as the calls matched order, company name, attempts, successes, fails, rollback attempts, how much revenue vs. attempts, conversion percentage, average call time and total duration.
Phone Routing Ping Post Summary
Shows the lead type and the number of pings and posts.
What's the difference between Insert Date and Transaction Date reports?
Running a report by Insert Date means it pools the leads based on the date they came into the system. A report by Transaction Date pools the leads based on when the last transaction was.
A lead comes into the system and sells in real-time on 3/31 to Buyer A. Buyer A requests a refund for that lead and it is approved by our client on 4/1. If the report was based on Insert Date, that lead would be included in March's totals. If based on Transaction Date, that lead would be included in April's totals. If a lead comes into the system on 3/31 and goes unmatched, and it is reprocessed on 4/1, the report would be included in March's total based on Insert Date, but included in April's totals based on Transaction Date.
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