Solar Leads
*Disclaimer: we do not buy or sell leads. This page is an overview of the solar lead generation industry.
The solar industry is growing fast as more people look for ways to save money on power. Whether you are a new solar business or an experienced pro, understanding solar lead generation and the industry itself is important for keeping your sales teams busy and your revenue growing.
Why Solar Lead Generation is Changing
In the past, many home improvement companies relied on door-knocking or cold calls. But today, the most successful businesses use digital marketing to find high-quality solar leads.
Homeowners are doing more research online before they ever talk to a solar sales rep. They want to know about 'solar-plus-storage' (batteries) and how to qualify for the 30% federal tax credit. Because the market is shifting toward these more complex systems, solar lead generation has to be more educational, maybe even moreso than other lead verticals.
How to Get High-Quality Solar Leads
The best way to get a quality lead is to meet people where they already are: on their phones and on a search engine.
Buying vs. Generating Your Own Leads
A common question for any solar company is whether they should buy solar leads or create their own.
Buying vs. Generating Your Own Leads
How To Buy Solar Leads
If you need to fill your calendar right now, buying solar leads is the fastest way to start. You can buy 'exclusive' leads that are only sold to you, or 'shared' leads that go to a few different companies. While buying leads is fast, you have to watch your budget. If the leads are 'stale' (old), your sales teams will spend a lot of time on the phone with people who aren't interested.
What to Look for When Buying
To maximize your ROI, you need a strategy for getting fresh, exclusive or high-intent shared leads that match your specific installation capabilities. When researching where to buy solar leads, look for providers that offer real-time delivery and verified data.
Connecting You with Solar Lead Sellers and Buyers
At boberdoo, we provide the infrastructure that powers the solar lead industry. We work with some of the biggest lead-generation companies, which are actively seeking new buyers or sellers to add to their networks. Fill out our referral form, and we'll connect you with relevant solar buyers or sellers.
For Lead Buyers
If you need to scale your solar installation business, we can help connect you with our clients who are currently selling solar leads. By using a boberdoo 'inbound' system (like our Streams product), you can manage all your different lead vendors in one place, ensuring you only pay for leads that meet your exact filters and quality standards.
For Lead Sellers
Our system allows you to maximize the revenue of every solar lead you generate. With our sophisticated ping/post software, you can offer your leads to a vast network of buyers simultaneously, ensuring each lead goes to the highest bidder in real-time.
Generating Your Own
Generating your own leads takes more time, but it often leads to a better conversion rate. When a lead comes directly from your website or a social media ad you ran, that person already knows your brand. This makes the sale much smoother and more cost-effective over time.
The Rise of Battery Storage
In 2026, a major trend in solar lead generation is the focus on batteries. Many homeowners who already have solar are now looking to add storage to protect themselves from blackouts. If you can target these existing solar owners, you'll find a goldmine of loan leads for battery upgrades.
How boberdoo Can Help
The boberdoo lead distribution system is fully equipped to handle all technical requirements for buying and selling solar leads. Our ping post technology enables real-time bidding, while our call routing and live transfer capabilities handle all phone-generated leads. Combined with home improvement lead distribution expertise and our Ping Post Whitepaper, boberdoo provides everything you need. If you're interested in exploring exactly how boberdoo can fulfill your business's specific needs, fill out the form below or give us a call at 800-776-5646.
Important Note
Our company builds lead distribution software for lead generation companies. We DO NOT SELL solar leads. If you are looking to purchase leads, please submit an inquiry and tell us who your current suppliers are and we can make introductions to boberdoo clients in that vertical.
Solar Lead Generation FAQ
Understanding solar lead generation can be tricky. Here are the answers to the top questions about finding high-quality solar leads and growing your solar business in today's competitive market.
Frequently Asked Questions
Buying solar leads is the fastest way to fill your calendar. You can buy 'exclusive' leads that are only sold to you, or 'shared' leads that go to a few different companies. Watch your budget and ensure the leads are fresh to avoid wasting time on uninterested prospects.
Generating your own leads takes more time, but it often leads to a better conversion rate. When a lead comes directly from your website or social media ad, that person already knows your brand, making the sale smoother and more cost-effective over time.
Yes. Fill out our referral form, and we'll connect you with relevant solar buyers or sellers from our network of lead-generation companies.
The boberdoo lead distribution system handles all technical requirements for buying and selling solar leads. Give us a call at 800-776-5646 to explore how boberdoo can fulfill your specific needs.
Ready To Get Started?
Fill out the form below to schedule a demo with one of our lead distribution experts.