Solar Leads

*Disclaimer: we do not buy or sell leads. This page is an overview of the solar lead generation industry.

The solar industry is growing fast as more people look for ways to save money on power. While solar energy is more popular than ever, the way a solar company finds customers is changing. In today’s solar markets, just having a good product isn't enough; you need a smart way to find a potential customer who is ready to switch.

Whether you are a new solar business or an experienced pro, understanding solar lead generation and the industry itself is important for keeping your sales teams busy and your revenue growing.

Why Solar Lead Generation is Changing

In the past, many home improvecompanies relied on door-knocking or cold calls. But today, the most successful businesses use digital marketing to find high-quality solar leads.

Homeowners are doing more research online before they ever talk to a solar sales rep. They want to know about "solar-plus-storage" (batteries) and how to qualify for the 30% federal tax credit. Because the market is shifting toward these more complex systems, solar lead generation has to be more educational, maybe even moreso than other lead verticals.

How to Get High-Quality Solar Leads

The best way to get a quality lead is to meet people where they already are: on their phones and on a search engine.

Social Media: Platforms like Facebook and Instagram are great for showing off "before and after" photos of local installs. Social media allows you to target specific neighborhoods where solar is already popular, which helps your conversion rates. Social media is on the rise for many home improvement industries as well.
Educational Content: Most people are curious about buying solar but are afraid of the cost. By writing simple guides about how much they can save, you build trust before they even ask for a quote.
Speed Matters: When someone fills out a form on your site, they expect a fast response. The companies that call back within minutes usually see the best results.

Buying vs. Generating Your Own Leads

A common question for any solar company is whether they should buy solar leads or create their own.

Buying Solar Leads

If you need to fill your calendar right now, buying solar leads is the fastest way to start. You can buy "exclusive" leads that are only sold to you, or "shared" leads that go to a few different companies. While buying leads is fast, you have to watch your budget. If the leads are "stale" (old), your sales teams will spend a lot of time on the phone with people who aren't interested.

Generating Your Own

Generating your own leads takes more time, but it often leads to a better conversion rate. When a lead comes directly from your website or a social media ad you ran, that person already knows your brand. This makes the sale much smoother and more cost-effective over time. If you generate too many solar leads, that's a great problem to have. You can use a lead distribution system to scale your opperation and number or reps, or sell the extra via ping post that your team can't handle... yet.

The Rise of Battery Storage

In 2026, a major trend in solar lead generation is the focus on batteries. Many homeowners who already have solar are now looking to add storage to protect themselves from blackouts. If you can target these existing solar owners, you’ll find a goldmine of loan leads for battery upgrades.

How boberdoo Can Help

The boberdoo lead distribution system is fully equipped to handle all technical requirements for buying and selling solar leads. If you’re interested in exploring exactly how boberdoo can fulfill your business’s specific needs, fill out the form below or give us a call at 800-776-5646.

Solar Lead Generation FAQ

Understanding solar lead generation can be tricky. Here are the answers to the top questions about finding high-quality solar leads and growing your solar business in today's competitive market.

How does ping post work for solar leads? Ping post allows solar contractors and wholesale buyers to dynamically bid on individual leads in real-time. This ensures the contractor only buys leads meeting their geographic and project criteria, while the lead seller maximizes every lead's revenue potential by selling to the highest bidder.

Can boberdoo handle phone calls for the solar industry? Yes, boberdoo can route and sell phone leads in real-time. This is especially vital for the solar industry, as contractors are often on job sites and more likely to answer a phone call than respond to an emailed web lead.

What are the technical requirements for selling solar leads? Selling solar leads requires some way to distribute the leads to a buyer; it can be a more manual process with spreadsheets, or you could use a lead distribution system that can automatically handle both buying and selling ping post leads in real-time. boberdoo is fully equipped to handle all these technical requirements, including custom deliveries to any buyer's CRM.