Waterfall Lead Distribution
Waterfall lead distribution is a specialized option used primarily in the Payday Loan vertical. Your lead distribution system attempts to sell each lead at the highest price using pricing tiers agreed to by your buyers. When a lead enters, it is posted to the highest-priced matching filter set. If rejected, it moves to the next highest tier, and so on until a buyer accepts.
Waterfall Lead Distribution – How It Works
How Waterfall Differs from Highest Price
With payday leads, a payday loan database check is performed each time the lead is posted to a matching filter set. This check provides vital information that helps buyers determine if, and at what price, they would like to purchase the lead. Because of this process, buyers organize multiple pricing tiers.
Waterfall Example
Buyer A has $100 and $50 tiers. Buyer B has $90 and $75 tiers. When a lead enters, Buyer A's $100 filter set is attempted first. If rejected, Buyer B's $90 tier is tried. If rejected again, Buyer B's $75 tier is attempted. This continues until a buyer agrees to purchase at the attempted tier.
EPL Distribution Logic
boberdoo also offers an additional waterfall distribution option that takes advantage of an Earnings Per Lead calculation for each filter set for each lead buyer. Read about waterfall distribution by EPL here.
Other Distribution Logic Options
The boberdoo lead distribution system offers several logic options that can be customized to meet your specific needs. Visit our lead distribution logic page for more information. If you'd like to discuss the best options for your business, call us at 800-776-5646.
Important Notice
*BOBERDOO IS NOT CURRENTLY ACCEPTING CLIENTS THAT PRIMARILY OPERATE IN THE PAYDAY/PERSONAL LOAN SPACE.
Frequently Asked Questions
Each lead is posted to the highest-priced matching filter set first. If rejected, it moves to the next highest tier. A payday loan database check is performed at each tier to help buyers decide on pricing.
An alternative waterfall option that uses an Earnings Per Lead calculation for each filter set to optimize revenue across your buyer network.
boberdoo is not currently accepting clients that primarily operate in the payday/personal loan space.
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