Home Improvement Leads

The Home Improvement Industry

*Disclaimer: we do not buy or sell leads. This page is an overview of the home improvement lead generation industry.

The home improvement world is a massive and growing business. It covers everything from fixing a leaky roof to installing high-tech solar panels. Today, more than ever, improvement projects are a top priority for homeowners looking to protect their investment.

One of the biggest changes lately is how contractors find work. Instead of just waiting for the phone to ring, both large companies and small local shops are using new technology to grow. This is where home improvement lead generation comes in. It’s a way for businesses to find customers who are ready to start a project right now.

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What Is Home Improvement Lead Generation?

In simple terms, home improvement lead generation is the process of finding homeowners who need help and connecting them with the right pro.

Contractors are finally adopting a new way to spend more time out on a job site rather than worrying about marketing efforts or where the next job will come from. All over the country, contractors are turning to lead generation companies to provide high quality, localized home improvement leads. While this has stimulated the opportunity for lead generation companies to expand to the home improvement vertical, the sophistication of the home improvement vertical also benefits lead generators. Home improvement is a ping post vertical, which allows lead generation companies to take the home improvement leads that would have otherwise gone unsold and sell them wholesale to buyers with more developed networks of contractors.

All over the country, pros are looking for high-quality, local home improvement contractor leads to keep their crews busy.

Popular Home Improvement Services

There are many different types of home improvement jobs that people look for. Some of the most common home service categories include:

Roofing and Siding
Kitchen and Bath Remodels
HVAC (Heating and Cooling)
Windows and Doors
Solar Energy

How to Succeed in Home Improvement Leads

To stay ahead in 2026, you need to move fast. Here are three ways to do it:

1. Work in Real Time

When a homeowner needs a home service, they usually want it now. If you don't reach out to them in real time, they will likely call someone else. If an emergency strikes and there's a burst pipe or an electrical issue, if you have an emergency line, you will get folks who need help ASAP.

2. Use the Right Technology

Contractors are busy and often on the move. Instead of sending an email that might get buried, modern systems send the lead’s phone number and project details straight to a contractor via SMS message. This lets the contractor call the customer back in seconds.

3. Live Call Routing

For urgent improvement projects, nothing beats a live phone call. Some lead systems use call routing to connect a homeowner directly to a contractor’s phone. This is perfect for emergency services like plumbing or AC repair.

Exclusive vs. Shared Leads

If you are looking to generate leads, you’ll hear these two terms often. Here is what they mean:

Exclusive Home Improvement Leads: These are sold to only one contractor. Since you aren't competing with five other people, you have a much better chance of winning the job.
Shared Leads: These are sold to several contractors at the same time. While the lead cost is lower, you have to be very fast to win.

Understanding Lead Cost and Ad Spend

Every business has to decide how much to put toward its ad spend (the money spent on advertising). Most home improvement companies spend a portion of their revenue to keep new customers coming in.

The lead cost usually depends on the size of the project. A lead for a small repair will cost a lot less than a lead for a full roof replacement or a large solar installation. Many lead companies use "ping post" software. This allows them to trade leads in real time, so that a homeowner gets help quickly and the lead generator gets the best value for their effort.

Generating home improvement leads works the same as in any other vertical; however, with the right lead distribution software, you can take advantage of several additional opportunities. Call routing is a great addition to any home improvement vertical. While it naturally increases conversion rate, it also gives you the opportunity to launch a home-improvement emergency service. Another great way to capitalize on home improvement leads is through your lead deliveries. Because contractors spend a large amount of their time at job sites, your lead delivery method is extremely important. Instead of delivering all of your leads via email and requiring your buyers to repeatedly check their inboxes, you can deliver your leads via SMS message. Your contractors will know the second they receive the lead, allowing them to contact the lead almost immediately. The boberdoo lead distribution system even has an iPhone app that your buyers can utilize to receive push notifications of any new leads.

How boberdoo Can Help

The boberdoo system and its ping post technologies are the standard in the industry. With the most advanced ping post options, custom deliveries to any CRM or LMS, and a plethora of billing options, boberdoo provides a complete back-end system for running not only your home improvement lead vertical but your entire lead business. If you are looking to upgrade your lead generation business or break into the home improvement vertical, you can do no better than boberdoo.com. If you would like to discuss home improvement leads, ping post, lead deliveries or the boberdoo lead distribution system, please give us a call at 800-776-5646.

Home Improvement Lead Generation FAQ

Still have a few questions about how home improvement lead generation works? We’ve put together these quick answers to help you understand things like lead cost and the best ways to generate leads for your business in real time.

Is ping post common for home improvement leads? Yes, ping post is standard operating procedure for home improvement leads. It allows contractors to bid on partial lead info (like zip code and project type) in real-time, ensuring lead sellers get the highest possible price and contractors only buy leads that fit their service area.

Can boberdoo handle different home service trades? Absolutely. boberdoo allows you to operate in any home improvement vertical including solar, roofing, HVAC, remodeling, and more. You can customize the fields and filter sets specifically for each trade's unique requirements.

How does speed-to-lead work in the home improvement vertical? In the competitive home improvement space, speed is vital. boberdoo's system completes the entire distribution process in less than a second, allowing contractors to be in touch with homeowners almost instantly after they request a quote.

Does the system support call routing for contractors? Yes, boberdoo handles both data leads and phone calls. You can market tracking numbers and route incoming homeowner calls directly to contractor intake centers or local service pros based on the same advanced business rules as your web leads.