Lead Distribution With Weighted Logic
While most boberdoo users select Priority or Best Price as their preferred distribution method, weighted logic is the ideal solution when your buyers have widely different commitment levels. This distribution method ensures that leads are delivered proportionally based on each buyer's target volume, keeping all partners on track regardless of their individual commitment size.
How Weighted Logic Works
Weighted logic distributes leads to the buyer with the lowest distribution percentage at any given point in time. The system continuously calculates each buyer's current fulfillment rate by dividing the number of leads they have received by their monthly target. The buyer who is furthest behind their target percentage receives the next available lead.
This approach ensures fair, proportional distribution across all of your buyers regardless of how large or small their individual commitments may be.
Varying Buyer Commitment Use Case
Consider a scenario where one buyer commits to 100 leads per month while another commits to 1,000 leads per month. Without weighted logic, a standard round-robin approach would quickly over-deliver to the smaller buyer or under-deliver to the larger one.
With weighted logic, the system calculates each buyer's distribution percentage using the formula: leads received divided by target equals percentage. If Buyer A has received 8 of their 100-lead target (8%) and Buyer B has received 90 of their 1,000-lead target (9%), the next lead goes to Buyer A because they have a lower fulfillment percentage. This keeps both buyers progressing toward their targets at an equal rate.
Weighted Logic In Depth
Monthly and Daily Targets
Weighted logic supports both monthly and daily target configurations. Monthly targets serve as the primary balancing mechanism. Once a buyer reaches their monthly target, the system can fall back to daily targets for continued distribution within the same period.
Priority Tree
The weighted logic priority tree determines how filter sets are ranked when multiple buyers share similar distribution percentages. Filter sets with lower percentages are always prioritized, ensuring the most underserved buyer receives the next lead.
Compatibility Notes
Weighted logic is compatible with all standard lead distribution workflows in the boberdoo system. However, it is not compatible with Inbound Phone Routing at this time. For phone-based lead distribution, consider using Priority or Best Price logic instead.
Getting Started
To enable weighted logic, navigate to your distribution settings and select Weighted Logic as your preferred distribution method. You can configure monthly and daily targets for each buyer through their respective filter sets. Contact our support team at 800-776-5646 for assistance with setup.
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