At boberdoo, we’ve been preaching about the growing UK lead generation market for some time now. We’ve attended conferences in the UK to get a better feel for the development of the industry and have even added new features to accommodate UK lead generation. But maybe you’re still not sold on the UK market. Luckily, an article recently published by the UK’s Internet Advertising Bureau provides hard data that backs our anecdotal evidence.
How big is the UK lead generation and affiliate industry?
The IAB’s 3rd annual Online Performance Marketing study found that advertisers spent £1.1 billion ($1.7 billion) on online performance marketing in 2014, up 8% from the previous year. As you may know, online performance marketing refers to an advertiser paying out as the result of an outcome (lead submission, purchase, etc.). These figures prove that the affiliate and lead generation industries not only have a large presence in the UK, but are also growing. It went further to reveal that UK consumers spent £16.5 billion ($25 billion) in 2014 due to lead generation and affiliate marketing efforts, up 14% from last year.
What are the biggest verticals?
The IAB’s performance marketing study also identified 3 industries that accounted for 74% of all online performance marketing spend. Those industries are financial (insurance and credit card), retail and travel & leisure. While UK lead generation has taken hold in general, it has yet to diversify the same way that it has in the US. Luckily for you, that presents a large opportunity in the market that has yet to be filled.
How can your business take advantage?
The UK lead generation industry is not as sophisticated as the US market, but it is well on its way. Now is the perfect time for any company to grab a share of the pie as it continues to grow. Any business from a startup in the UK to an established lead business in the US can take full advantage of the UK lead generation market given the right tools and guidance. Luckily for you, our team at boberdoo knows exactly what you’ll need to run a lead generation campaign in the UK and have built our software to allow you to do just that. The boberdoo lead distribution system is a complete back-office solution for selling leads and calls in any lead vertical in real-time. boberdoo even comes standard with international geographic lead routing for web leads, international call routing and much more!
If you would like to learn more about how boberdoo can help your business take advantage of the UK market, please give us a call at 800-776-5646 or click the red Contact Us tab. We would be happy to learn more about your business and determine exactly how we can help you capitalize on the opportunities that lie ahead.