Sometimes you have to get creative with your lead generation and step away from the computer screen. When going out into the real world to find mortgage leads, there are quite a few places that are brimming with prospective customers:
During an estate sale, many people will come in interested in what's for sale. Though many people walk away with furniture, china, or other furnishings, there are always a few visitors more interested in the home itself than what's in it. These are perfect scenarios for mortgage lead generation, and the generally discounted price of an estate means that convincing couples to seek out loans is easier. Work with estate sale workers or real estate agents to find the newest sales - with their permission, of course.
Before moving out, courteous homeowners will do everything they can to clean. When they call in carpet cleaners, that’s your queue. They have information on what the homeowners are doing, and this means that there are currently two people on the mortgage market: The person leaving and the person moving in. It's nice to have some contacts on the inside.
Real Estate Cross-Marketing
Going out to talk to real estate agencies can be incredibly fruitful. You may not get the chance to tag along when prospective buyers are checking out homes (and let's face it, they would love your professional input). However, leaving business cards, phone numbers, or literature can fit your business well. This is also true at open houses, which can be get a lot of foot traffic right by your materials.
But why leave the house?
If this doesn't sound ideal to you - if you'd rather get leads in the office instead of out in the field, we've got your book. boberdoo clients are free to request introductions to other buyers and sellers who have the leads you need. Just fill out this form, and we will contact you with information for other clients that can help add new life to your business.