To do or not to do – that is the question. And when it comes to generating and distributing leads, the decisions you make at each step of the process frame exactly how successful your business can be. Maybe you want to generate more volume or increase quality. Maybe you simply want to optimize your lead routing process to free up more of your time. All of these goals are attainable given you make the right decisions. This issue of the boberdoo newsletter was designed to help guide you toward the right practices and steer you away from those that will only make things more difficult. Also making a return after a brief hiatus is our Customer Spotlight!