Video And Lead Generation
I am not going to sound like a broken record player here, if you are in the digital marketing space at all, you know how important video is. With video marketing continuing to grow, you should be adapting your lead generation strategy to mesh with it. Like Captain Jack Sparrow said, "Those who fall behind, are left behind."
1. The Obvious Social Media And Video
Social media is a popular place for lead generation to happen. And what works well with social media? Video! 93% of businesses say they have gotten a new customer thanks to video on social media. Most platforms have the ability to post video on a feed, as well as having "stories" were videos can be posted, as well. With a good call to action in the video, and a link to a landing page, is the perfect way to generate some leads using social media. Especially since people get more excited about watching videos than they do about simply reading content these days. Ads with video are 3 times more likely to get clicks than static ads! Plus, using video allows you to have a presence on video heavy platforms such as YouTube.
2. Organic Search Favors Video
Another big trend in lead generation is using paid and organic search; organic search is a good way to save money, if you can get on the first page of a Google search. The biggest reason to use video for SEO is the "suggested clip" section in the Google snippet. If you have a video that fits in with a Google snippet, it will favor your video over a text snippet. When it comes to SEO, pages with video are 53 times more likely to rank on the first page of a Google search, and are more likely to get backlinks.
3. Use Webinars For Lead Generation
Webinars attract higher quality leads, which in lead generation could be your golden goose if done right. Webinars also give you the chance to earn trust and credibility, and allow you to nurture the leads you have already. Sign-ups for webinars are also easy ways to get a lead's contact information, and webinar recordings can be used as videos to use later. Even if the webinar itself did not get many people attending, that does not mean that people will not watch it later. If you record it, they will watch. Is is good customer service!
Once you have all those leads generated though videos, why not check out our lead distribution system? Request a demo above to see how you can track, route and bill dynamically for all the leads you generate.